Community Highlights: Meet David Parrottino of Kingsfield Fitness

Today we’d like to introduce you to David Parrottino.

Hi David, we’d love for you to start by introducing yourself.
My name is David Parrottino, owner and operator of Kingsfield Fitness – a leader in the active recovery/injury prevention space in the fitness industry.

I got the idea to start Kingsfield Fitness as I was recovering from an injury.

Playing competitive sports has been one of the greatest privileges of my life. However, I’ve also seen how injuries can zap the joy out of the game for so many athletes, including myself. Throughout my hockey career, I had 3 major injuries. All 3 required surgery, an intensive 6-month physical therapy period, and often still require daily maintenance.

I invested a lot of time in physical therapy – learning about injury prevention, longevity, and the best practices to take care of my body. I got the idea to start Kingsfield during my last rehabilitation process. I selfishly wanted tools to help me in between my physical therapy sessions as well as after I completed my program.

I found that having access to these tools helped me extend my playing career & I knew there were others in my situation that could benefit from having access to these tools as well.

What I didn’t expect was how many people outside of just athletes could benefit from having access to our recovery technology. My goal is to provide quality recovery tools to every household so people can live happier, healthier, & pain-free lives.

It brings me great joy to be able to run this business and be able to provide a positive impact on so many people. I still print out every positive review, DM, or email that we get back from our customers. Since I got the initial idea to start Kingsfield, we’ve helped over 10,000 people improve their recovery and we’re just getting started!

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Entrepreneurship is rarely a smooth road. Kingsfield has been completely bootstrapped from the start so I have always been very careful with capital allocation.

In the early days, I did everything myself. It was a lot of work. Lots of late nights and weekends. With the rapid growth the business experienced in 2020 & 2021, I quickly realized that I could not do everything myself. A challenge for me was getting enough help & getting the right people in the right seats.

We’ve had some other challenges and have had to make strategic pivots. Like many brands, supply chain & proper forecasting have been a major challenge for us since COVID. We are being very strategic and using the best information available to make predictions about the future.

As you know, we’re big fans of Kingsfield Fitness. For our readers who might not be as familiar what can you tell them about the brand?
We strive to provide a set of tools to help people accelerate recovery time, prevent injury, & enhance the body’s ability to move more effectively.

We specialize in our percussion therapy & pneumatic compression technology. We’ve had the support of some of the world’s best athletes feature Kingsfield on their social media including Dwight Howard from the LA Lakers & Devin Hester of the Chicago Bears.

All Kingsfield Fitness products are developed and tested to meet the standards of the world’s best athletes and fitness enthusiasts. Our goal is to continue to constantly innovate and provide the best possible recovery products for people to have in the comfort of their homes.

What do you think about luck?
I’m not a big believer in luck. I believe that with hard work, you can put yourself in a position to get lucky. Not that it will happen, but you give yourself a better chance than average.

When I was starting out, I was working on Kingsfield for 8-10 hours/day, while still in school for my MBA and playing a Division 1 sport. I did not pay myself anything and took nothing out of the business. Doing so, put me in a good position to get “lucky”

Take for example COVID, a major change in our world. In 2020, e-commerce saw the equivalent of 5 years of growth in just 1 year as consumers began to shop more online. Because I put in the work, I was able to capitalize on the e-commerce boom. If I had not had a solid foundation in place, that would not be possible.

I try to continue with that mindset knowing that things change rapidly, and you must always be on your toes as an operator.

Contact Info:

• Website: https://kingsfieldfitness.com/
• Instagram: https://www.instagram.com/kingsfieldfitness/
• Facebook: https://www.facebook.com/kingsfieldfitness/
• Twitter: https://twitter.com/kingsfield_fit
• Youtube: https://www.youtube.com/channel/UC5oxU1h6WANPSDMT7kz_ZKw/videos