Today we’d like to introduce you to Kathryn Good
Hi Kathryn, we’d love for you to start by introducing yourself.
After two decades in marketing—working with nonprofits, small businesses, agencies, and corporations—life threw me a curveball at the end of 2020. I unexpectedly lost my job at a startup in Nashville, and honestly, starting my own agency wasn’t the plan. My initial goal was simple: take on 3-4 clients and keep things manageable. But those 3-4 clients quickly turned into 8-10, and before long, I needed extra hands to keep up. That’s when I realized—I’d created an agency, now known as Good Circle Marketing.
Through years of experience, one challenge stood out: so many small businesses and nonprofits were doing incredible work but struggled to tell their stories in a way that resonated. They didn’t need flashy campaigns; they needed a clear strategy and authentic messaging to amplify their impact. I’ve always believed that marketing is about more than selling—it’s about uncovering the heart of a business, crafting its story, and connecting with the people who need it most.
Juggling life as a wife, mom to teenagers, active community volunteer, and youth advisor at my church has shaped how I approach business daily. These roles have taught me the importance of leadership, compassion, and building genuine connections—values at the heart of everything I do professionally.
Today, I’m proud of where we’ve come. Good Circle Marketing is more than an agency; it’s a team dedicated to helping mission-driven businesses grow. From inspiring clients and a talented team to resources like A Good Pour podcast and our intern program, we’re making a difference. Our services now include everything from strategy to AI integration, all grounded in our core values: Invest Well, Pour Out Help, and Do Good Work.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Like any small business, there have been moments of doubt—clients pausing contracts unexpectedly, adapting to rapid changes like AI in marketing, and navigating work-life balance. Right now, the marketing world is rapidly evolving due to artificial intelligence. Staying on top of these changes, continually learning and adapting our strategies to include the latest tools and platforms, has been both a challenge and an opportunity.
Thanks – so what else should our readers know about Good Circle Marketing?
At Good Circle Marketing, we specialize in helping small businesses and nonprofits amplify their impact through strategic marketing, storytelling, and creative content. We’re known for our ability to take the heart of what a business does—their “good work”—and share it in a way that builds genuine connections and drives real results.
What sets us apart is our commitment to making marketing approachable, authentic, and mission-driven. We don’t believe in one-size-fits-all solutions. Instead, we take the time to understand our clients’ unique needs, goals, and values, crafting tailored strategies that align with their vision. Whether it’s our Marketing Machine framework that lays the foundation for all future marketing efforts or our 828 Plan that delivers high-quality content consistently, everything we do is designed to make marketing easier and more impactful.
We’re also proud of how we integrate cutting-edge technology, like AI tools, to help clients save time and focus on what matters most—their mission. From strategic planning and content creation to website development and video production, we offer a comprehensive suite of services to support small teams and overworked leaders.
Brand-wise, I’m most proud of how we embody our core values: Invest Well, Pour Out Help, and Do Good Work. These values guide not just our services but how we interact with our clients, community, and team. I want readers to know that working with Good Circle Marketing isn’t just about improving your marketing—it’s about amplifying the good you’re already doing and making a bigger impact in the world.
Before we go, is there anything else you can share with us?
Marketing doesn’t have to feel overwhelming, complicated, or out of reach. At Good Circle Marketing, we believe every business has a story worth sharing and that marketing should amplify the good you’re already doing—not distract you from it.
If you’re looking for inspiration and actionable ideas, check out our podcast, A Good Pour. Each episode dives into the heart of storytelling and marketing with incredible guests—business leaders, nonprofit changemakers, and creative thinkers—who share their insights, struggles, and successes. It’s the perfect way to spark new ideas and gain practical tips for amplifying your own good work.
Contact Info:
- Website: https://goodcirclemarketing.com/
- Instagram: https://www.instagram.com/goodcirclemarketing
- Facebook: https://www.facebook.com/GoodCircleMarketing
- Youtube: https://youtube.com/playlist?list=PLK9hiPvzuZrF0k85m2_rgZ66emhpAurwx&si=JVG4my29csRnxBMC
