Today we’d like to introduce you to Matt Hudson.
Hi Matt, thanks for joining us today. We’d love for you to start by introducing yourself.
I started my career at Fox a couple of years out of college, where I worked as an advertising executive for nearly a decade. During that time, I gained a front-row seat to the evolution of media and saw firsthand how rapidly the advertising landscape was changing. Traditional media was becoming less dominant, digital platforms were exploding, and audiences’ attention was becoming increasingly fragmented.
At the time, I strongly desired to help clients with a full range of tools that were difficult to provide at a single media company. I also wanted the freedom to think more creatively, to help shape not only where a message appeared but also how it looked, sounded, and connected with an audience.
Before founding BRASS Advertising, I worked at another local agency, but ultimately, I wanted to build something of my own, a place where strategy, creativity, and execution could live under one roof.
In 2017, I launched BRASS Advertising with that goal in mind. Since then, we’ve grown into a full-service agency that partners closely with clients to develop thoughtful, effective advertising strategies across both traditional and digital media. For me, it’s been the perfect blend of analytics, storytelling, and design. I started college as an art major before switching to marketing, so the ability to view brand or campaign as an art form in addition to a business discipline has been very rewarding.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It definitely hasn’t been a completely smooth road, but that’s part of what makes the journey worthwhile. When I first started at Fox, it was barely a year into my career when the recession hit. That experience taught me early on just how much the economy can impact advertising and how the decisions businesses make in tough times can determine their long-term success or failure.
Like many businesses, we faced some real uncertainty during COVID. At the time, BRASS was only about three years old, and many of our clients depended heavily on in-person foot traffic. It was a nerve-racking period, but we regrouped quickly and helped clients pivot with creative solutions that worked within the new reality. By the end of 2020, all of our clients had weathered the storm, and most came out of it stronger with new methods of doing business that made them even more viable and profitable.
Advertising and marketing aren’t easy industries. There’s no magic wand and no get-rich-quick formula. There are moments of great success and moments of challenge. But those challenges are where you learn the most. They force you to adapt, optimize, and get better.
Since launching BRASS Advertising, I’ve been very fortunate to have built a loyal client base with almost no attrition. We intentionally keep our client list small and are selective about who we partner with. That’s a conscious choice that allows us to give each business the attention it deserves and to work with clients we truly enjoy collaborating with.
Thanks – so what else should our readers know about BRASS Advertising?
I founded BRASS Advertising with a simple goal: to be a true partner to the businesses I work with. I wanted to create a full-service advertising agency that could guide clients through every stage of the advertising process, from strategy and planning to creative development, optimization, and final campaign results.
What sets BRASS apart is our commitment to transparency and collaboration. I believe clients should always know exactly where their investment is going, what it’s doing, and how it’s performing. That level of openness builds trust, and it allows us to make smarter, faster decisions together.
Just as important, I’ve built BRASS on a foundation of integrity, accountability, and a client-first focus. I take pride in offering not just great creative and strategic thinking, but also the best customer service possible. At the end of the day, my success is tied to my clients’ success, and I think that’s what defines our brand.
We’d love to hear about how you think about risk taking?
When I founded BRASS Advertising in 2017, I quit a salaried job with health insurance to start my own advertising agency, having never run a business before and with two kids under five at home. It was definitely a risk, but one I felt I had to take. Professionally, I wanted to build something where I could truly serve clients in the way I knew I was capable of, and personally, I wanted to create a business that aligned better with my life as a new parent.
Since then, I’ve also started a real estate investing company and a nonprofit called We Are East Nashville. Any entrepreneur has to have a certain tolerance for risk; it’s part of our DNA. But I’ve learned that successful risk-taking isn’t about being reckless or emotional, it’s about being calculated. Whether in business or marketing, every risk should be informed by research, planning, and data.
That mindset has guided me throughout my career and shapes the way I work with clients today, helping them make confident, informed decisions that move their business forward.
Contact Info:
- Website: https://www.brassadvertising.com
