Today we’d like to introduce you to Sara Davis.
Hi Sara, we’d love for you to start by introducing yourself.
I’ve always loved music, concerts, and the communities that form around artists. Four years ago, I moved to Nashville to study music business at Belmont University, but quickly realized college wasn’t the right path for me. I dropped out after a week and took the risk of figuring things out on my own.
A few months later, I landed my first music industry job working in fan engagement and social media for Grammy-nominated artist GAYLE. From there, I completed social media internships with Nashville artists Georgia Webster and BIZZY before becoming a Social Media Coordinator at Quinton Digital, where I worked with artists including Charles Esten and Neil Perry.
After about a year, I realized my true passion was fan engagement and building meaningful digital communities around artists. I left my job, began sending cold outreach emails, and signed my first clients, including ROSIE and Sadie Jean. As I continued gaining clients, I knew I wanted everything I was building to live under one brand.
Coming up with the name wasn’t easy, but I knew I wanted it to connect back to the fans. I started thinking about Taylor Swift and the way “the vault” has become so meaningful within her fanbase. I initially thought of Vault Digital, but then Vaulted Digital clicked. It felt like the perfect name for a company focused on creating digital worlds where fans can discover artists, connect, and feel part of something bigger.
Vaulted Digital officially launched in June 2025. Within our first six months, we worked with more than 25 clients across pop, EDM, folk, country, and other genres. We’ve also expanded beyond music through projects like *Bridgerton*, which has always been a goal of mine.
Building Vaulted has taught me the importance of trusting my instincts, taking risks, and learning as I go. I didn’t follow a traditional path, but every step led me to where I am today.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely hasn’t been a smooth road. I started Vaulted at 22 years old with no traditional business background and honestly had no idea how to run a company. I didn’t know the difference between employees and contractors, how to price our services, or how to create the contracts and systems needed to grow. I’ve had to learn almost everything through experience.
Having ADHD added another layer to that. My mind was constantly filled with ideas, but turning those ideas into action and staying organized was often difficult. In the beginning, I was doing everything myself, so learning how to balance creativity with execution and then figuring out how to build a team I could trust was a major challenge.
I’ve also faced plenty of self-doubt while navigating an industry that is unpredictable and constantly changing. Social media platforms evolve quickly, clients come and go, and not every strategy works the first time. I’ve had to become comfortable adapting, learning from mistakes, and moving forward even when I don’t have every answer.
One of the most important lessons I’ve learned is that you’re worth more than you may initially believe. It’s okay to know your value, set boundaries, and say no to opportunities that aren’t right for you or your business. Every challenge has helped me become a stronger leader, and many of the hardest moments have ultimately created the biggest breakthroughs for both me and Vaulted.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Vaulted Digital is a fan first digital agency specializing in community and audience growth for artists, creators, and entertainment brands. Our slogan, “Building digital homes for fans,” captures the heart of everything we do. We create spaces where fans can discover new talent, connect with their stories, and feel like they’re part of something bigger.
Our services include official social media management, community and audience growth, social media consulting, graphic design, content creation, and more. We work across genres including pop, EDM, country, folk, and alternative, tailoring every strategy to the individual client rather than relying on a one size fits all approach.
What sets Vaulted apart is that we view everything through the eyes of a fan. Successful marketing isn’t just about promoting a song or project, it’s about building an identity, telling a story, and creating a community that people genuinely want to be part of. Our content is designed to feel native to each platform and authentic to fan culture rather than like traditional advertising.
I’m especially proud of the community we’ve built around Vaulted and the trust our clients place in us. We’ve grown quickly while maintaining the personal, collaborative approach the company was founded on.
More than anything, I want people to know that Vaulted genuinely cares. We aren’t simply posting content, we become deeply invested in each client’s world, audience, and long term growth. Our goal is to build digital homes that turn casual viewers into engaged followers, followers into fans, and fans into lasting communities.
We all have a different way of looking at and defining success. How do you define success?
I believe there are many different versions of success. To me, it isn’t only about reaching major milestones, it’s also found in the small improvements you make within your personal life, your business, and yourself.
Success starts with taking care of yourself and the people on your team. Building something meaningful doesn’t matter if you’re neglecting the people who are helping you build it or losing yourself in the process.
I also believe success means being willing to take risks. Taking that first step is how you learn, grow, and discover what your next move should be. You don’t always need to have everything figured out before you begin. Sometimes, success is simply trusting yourself enough to try.
Contact Info:
- Website: https://www.vaulted-digital.net/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnLNjl4PLYRmxfUmxhajCl9nvkD5feeIAS5tcgSwdY17yfckSSVX4yDiArPIM_aem_ZBtEMIH9pf0knW5Mjdu98Q
- Instagram: https://www.instagram.com/wlcmtothevault/
- LinkedIn: https://www.linkedin.com/company/107735424/admin/dashboard/
- Other: https://www.tiktok.com/@wlcmtothevault?_r=1&_t=ZT-96998wVpKCz
