Today we’d like to introduce you to Shev Apelbaum.
Hi Shev, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Rhoë Pilates began as a very personal idea. Coming from a healthcare background, movement was always something I approached with both curiosity and precision, not just how it looks, but how it actually supports the body long-term. Over time, I felt the gap between clinical understanding and the boutique fitness space widening and wanted to build something that honored both.
The studio is named after my grandmother, Rho, and co-founded alongside my mother, who is also a nurse. Rhoë Pilates was designed to be a multi-modality space, offering Reformer Pilates, Infrared-heated Mat Pilates, and unheated Mat Pilates under one roof and one membership. Each modality serves a distinct purpose, allowing clients to build a bespoke practice that’s both personalized and sustainable.
Every detail is our studio is intentional, from the way we program movement to how the space itself is experienced: honoring movement as a ritual and the body as art in motion.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Any meaningful journey comes with moments of learning, but we’ve been incredibly fortunate that from the beginning, we’ve been surrounded by an exceptional team and a community that has shown up with so much support.
Seeing the community grow around the studio has been especially rewarding. Clients have embraced the multi-modality approach, the thoughtfulness behind each class, and the atmosphere we’ve created.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Rhoë Pilates is Nashville’s first and only multi-modality Pilates studio, offering Reformer Pilates, Infrared-heated Mat Pilates, and unheated Mat Pilates under one roof. Founded by two healthcare professionals, the studio is grounded in a medical-minded approach to movement, one that prioritizes precision, longevity, and reverence for the body.
Each modality serves a distinct purpose, allowing clients to build a practice that’s bespoke, intentional, and sustainable. Our programming blends clinical understanding with thoughtful sequencing, supporting strength, mobility, and recovery without sacrificing form or care.
Rhoë is redefining Pilates in Nashville through a medical-minded, multi-modality approach that prioritizes intention, longevity, and care.
What has been the most important lesson you’ve learned along your journey?
Coming from a healthcare background, I’ve learned that people remember how they’re treated. Creating a space where individuals feel seen, respected, and cared for from the very first interaction makes all the difference.
Additionally, I’ve learned that people are everything. When you invest in the right team, lead with care, and build a culture rooted in trust, the rest has a way of falling into place
Contact Info:
- Website: https://www.rhoepilates.com/
- Instagram: https://www.instagram.com/rhoepilates/
- Other: https://www.rhoepilates.com/founding-memberships?_mt=%2Fbuy%2F48717
