Today we’d like to introduce you to Zoe Ware.
Hi Zoe, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I’ve had an entrepreneurial spirit since I was in fourth grade. Over the years, I’ve started several small businesses, including a slime business, jewelry business, cleaning business, hairstyling services, and eventually my treat business. I’ve always loved creating things, coming up with fun business names, and sharing my creations with others.
My family and friends have been some of my biggest supporters, encouraging me and spreading the word about my businesses. I officially launched my treat business in February 2025, and soon after, I received my first major order—600 treats for my church’s women’s outreach ministry, FIHI (Fashioned In His Image). It was an incredible blessing and an opportunity I’m so grateful for, especially as my first large order. That experience gave me the confidence to continue growing my business, and I’m excited to see where God leads me next.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Overall, it has been a pretty smooth road for me, but like any business owner, I’ve experienced both busy seasons and slower seasons. During the slower times, I learned the importance of being patient, staying consistent, and continuing to market my business even when sales weren’t as strong. Instead of seeing those moments as setbacks, I used them as opportunities to learn and improve.
One of the biggest things that helped me grow was participating in a 10-week business class. Through the program Corner to Corner, I learned about topics like gross pay, net pay, budgeting, sales, marketing, and how to confidently pitch my business to customers. That experience gave me a stronger understanding of what it takes to run a successful business beyond just making and selling products. Every challenge and learning opportunity has helped prepare me to become a better entrepreneur.
Alright, so let’s switch gears a bit and talk business. What should we know?
I started this business because I love being creative and making people feel good ! Theres nothing better than seeing someone’s face light up when receiving something unique and thoughtfully made. We customize chocolate covered Oreos, strawberries, pineapples, pretzels, and soon to be more as we continue to grow. We are known for our pretzels, Oreos, and strawberries. What makes us special is our detailed packaging to our personalized designs, we make sure every order feels one of a kind just like our customer. Charming Treasures is most proud when providing amazing customer service and making customers visions come to life in the sweetest way possible.
We offer your ideal treat to give to others that standout. We create specialty treats that bring joy in every bite. I offer fresh, delicious treats that are made with care and attention to detail, whether it’s for birthdays, celebrations, school events, or just because. I take pride in providing quality products, friendly customer service, and creative options that fit my customers’ needs.
How can people work with you, collaborate with you or support you?
People can work with me by collaborating on gift packages and special events by adding my sweet treats to their products or services. I love partnering with other small businesses to create unique gift bundles and experiences for customers.
People can also support my business by sharing my work with others, referring new customers, and following and engaging with my social media pages @charmingtreaasures._ on instagram. I’m always open to recommendations for reliable chocolate suppliers and bulk gift packaging companies that can help me continue providing high-quality products while growing my business.
Contact Info:
- Instagram: charmingtreaasures._
