Conversations with Alex Reverberi

Today we’d like to introduce you to Alex Reverberi.

Hi Alex, so excited to have you with us today. What can you tell us about your story?
I was born in Bologna, Italy, and during my teenage years, I didn’t really have a direction in life until the music bug bit me. While I wasn’t particularly gifted as a musician, I knew I wanted to pursue a career in the field somehow.
In 1992, I relocated to Los Angeles to attend the Musicians Institute. After graduating, and started playing with bands I found myself working in a small local recording studio.

Eventually, in the late 1990s, I landed a job as a second engineer at Larrabee Sound Studios, and thats where things started to take off, in just a couple of years, I managed to earn engineering credits on a couple of Grammy-winning albums while working alongside some of the greatest mixing engineers and artists of our times.

Then the streaming industry arrived in the early 2000s, and the record industry was decimated. With the fall of physical CD and vinyl sales, record labels had to restructure their business model. The big budgets were gone, recording studios were closing down left and right. So I found myself drifting out of the mainstream industry and having to start almost from scratch. I set up a makeshift studio in a spare room of my rented house and continued working on whatever projects that came my way while juggling regular jobs to pay bills.

Gladly, this new digital age and gig economy was also what did revamp my career. Technology became so good that the financial barrier that kept most independent artists from creating and releasing their material was gone. All of sudden connecting to great musicians and engineers was just a click of the mouse away, and so my pool of clients started to grow every year, which lead us here.
Fast forwarding to 2022, I started to become tired of living in a concrete jungle surrounded by 16 million people, and so I decided I wanted to slow down the pace of life. In 2023, I moved here to Tennessee, just as many other professionals in the industry like me have done in the last decades or so. I bought a small house and built a small studio in it.
I’m now working with several local artists as well as being the stage manager and live audio engineer for theater in Franklin.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Being an audio engineer and running a small studio is like being on a never-ending rollercoaster ride! Trends come and go, tech gets better, and the market keeps changing. So, you gotta be flexible and always learning to keep up with the latest in the industry.

Can you tell our readers more about what you do and what you think sets you apart from others?
Nowadays I mostly mix songs for clients. In the last decades or so, I’ve been mostly working with independent artists and small labels, which I do find more enjoyable than working with large labels and dealing with all the bureaucracy that comes along with it.

Contact Info:

• Website: https://www.alexreverberi.com
• Instagram: alex_reverberi