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Conversations with Cynthia Hoover

Today we’d like to introduce you to Cynthia Hoover.

Hi Cynthia, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today.
Back in 2015, I was inspired to create a side business as an artist and as a supporter of festivals and fairs, with personal experiences I moved into a role of learning more about building family-friendly events that helped make these public events more enjoyable and fun for families with young children.

In 2016, I was laid off from my corporate job and decided to take the last of my income and re-invest it into my first business along with my husband Robert Hoover.

Throughout the first years of opening, I landed large corporate client contracts and booked a plethora of jobs in the art world presenting our new services.

When Covid hit, our business suffered. We had to get creative and evolve with the time and re-create new services that were allowable to present to the current consumer, safely and within mandates.

In the year 2021, our business evolved into the new business that it is today servicing over a dozen communities locally, select communities in other states, and we’ve evolved into a company that creates content and new experiences for families to invest in or support in their local areas from producing events to promote emerging brands and services, bringing a fun experience of events to farms and creating a supportive experience surrounding agriculture and art experiences, to featuring and supporting local artists by offering them paid opportunities in public’s areas for further booking potential and opportunities.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
The most challenging times were during Covid 2020-2021.

Having to recreate a new business model that continued to support our family and still remain as close to the business we opened and created initially was definitely the hardest part about evolving as a company.

Can you tell our readers more about what you do and what you think sets you apart from others?
I’m a self-made and self-trained artist. Throughout college, I studied Humanities and enjoyed my journey learning about cultures, art, and Art History.

All of our events are artistic in nature and have to connect back to the roots of the art that suits that medium. I consider myself a digital creator in the current text, my canvas is the media and though I still offer art services like painting or planning and decorating kids’ parties, my true passion is in the form of art and bringing people out to enjoy and share these experiences together.

Join us at our new event in Franklin, TN.
We have landed a new partnership with a local photography company in Franklin, Tennessee “Southern Roots Photography, LLC” and will be hosting seasonal events at the GratiDude Ranch with our first big event kicking off on April 1st for our Easter Bunny High Tea benefiting www.supportsafe.org.

What do you like best about our city? What do you like least?
Vallejo is a tough city for what we do. The diversity of the community makes events difficult to produce and get a vast majority of the people that reside in this community to attend. We as a company have settled with producing art-centric curated art shows and experiences in this area and in other communities.

We feel that when we operate seasonally and produce culturally diverse art-styled events, we are celebrating the maker’s community and it really just works out harmoniously.

Vallejo has amazing potential and is located in multiple chains of transportation to larger places like San Francisco and wineries like Napa and Suisun Valley. It is situated next to the water and offers a beautiful Mecca of art and naval history not found anywhere else. The art scope of this city is huge!

The part I like least about this city is the lack of community events regularly available to the residents in the community. The city needs more community events and a community calendar that supports them. I feel that is a step in the right direction to create a stronger relationship between businesses and the residents of this city.

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