Today we’d like to introduce you to Logan Koch.
Hi Logan, please kick things off for us with an introduction to yourself and your story.
My path into the creative community has been shaped by discipline, discovery, and a willingness to keep taking the next step—even when the outcome was not clear.
Before cameras, design, and creative collaborations became central to my life, basketball was everything. I dedicated years to the game and eventually had the opportunity to play at the collegiate level. Basketball challenged me in ways that went far beyond the court. More than anything, it taught me not to dwell on failure, but to embrace the challenges that come with pursuing big dreams and goals. That mindset—to keep moving forward, learn from setbacks, and enjoy the process—is something I have tried to live by every day.
My creative journey began much earlier, during a family trip to Zion National Park when I was in middle school. My dad’s side of the family took a vacation there, and it was on that trip that I first picked up a camera: an old Canon Rebel XT with a kit lens. I ran around capturing anything and everything, and I never really looked back. One of the photos I took on that trip still hangs in my dad’s house today, which makes that first experience even more meaningful.
As a freshman in high school, I took a photography class and started to see what was possible when I took creativity seriously. About halfway through the year, I entered a national photography contest and received national honors for one of my images. After that first year, my photography teacher left, so I shifted into graphic design. That change introduced me to Photoshop, and I quickly fell in love with learning how to create in a different way.
For the rest of high school, my life was split between basketball and graphic design. But when I got to college, basketball became my entire focus. Creativity was still there in the background—I would occasionally shoot with friends—but I was not pursuing it with the same intention.
After my first year of college, I left California and moved back home to Las Vegas, where I began working a traditional nine-to-five job. Then, around 2018, I picked up a Canon SL2 with the idea of starting a vlog. I had no idea that camera would lead me into the next chapter of my creative journey.
At a church group, I met my friend Josh. When I mentioned my history with photography and my new camera, he invited me to join a model photoshoot. I went, had an incredible time, and was introduced to a new creative community called CreateLV.
CreateLV hosted photo and video meetups throughout the Las Vegas Valley, bringing together photographers, videographers, models, and other creatives to collaborate and create. There was no competition or gatekeeping—just people supporting one another and growing together. Within three months, I had learned more than I could have imagined and was published in a small Las Vegas-based model magazine.
Riding that creative momentum, I built my website and began working to turn my passion into a business. After a few more publications, COVID-19 began. Almost overnight, the community that had played such an important role in my growth came to a stop.
It was difficult to watch, but that moment was not the end of the story. Soon after, I met one of my greatest mentors and friends, John Mediana. We instantly connected, and he asked whether I wanted to join the church media team to help with the livestream. I accepted immediately and began learning the world of live video coverage.
About a year later, I was brought on as a creative director and shooter for two major entrepreneurs whom I had actually met years earlier through the same church group where my photography journey with Josh had begun. Although that season was brief, it gave me one of the most important lessons I have learned about this industry.
Eventually, you will find yourself in rooms you may not yet feel qualified to be in. In those moments, if you do not have something valuable to contribute, listen. Soak in the conversations, the perspective, and the information around you, because it can become incredibly valuable later in life. That lesson has stayed with me ever since.
After leaving that team, I met my next mentor, Mario Izzo. It began with showing up at weddings to capture simple drone shots, but it quickly grew into a full-time position with his wedding videography business. Within my first year, I had learned enough to shoot weddings on my own. I ultimately spent three years in the wedding videography world, and I will always view it as one of the best environments for learning and sharpening your craft as a videographer. The pace, pressure, repetition, and responsibility all force you to grow quickly.
After three years, I felt ready for a change. That is when I met another important mentor, Brandon Laubhan, along with his dad, John Laubhan. By then, they had spent the previous six years building their company, Heartfelt Productions. This was a completely different space: large corporate productions, event coverage, and social-media content for entrepreneurs.
At Heartfelt, I truly learned how to become a shreditor—a combination of shooter and editor. The most important skill of a shreditor is shooting with the finished edit already in mind. Learning to anticipate the story, capture what the edit needs, and work efficiently makes a major difference in both turnaround time and the final product.
I was also fortunate to have many conversations with John Laubhan about the value of relationships and how to communicate with different kinds of people. That guidance is something I will always be grateful for. My time with Heartfelt lasted three years and included countless large-scale productions for major companies across the country.
During that season, I reconnected with John Mediana on several large Heartfelt productions. Whenever the schedule allowed, I would join him on one-off shoots as well. Over time, I felt like I had found my way back to someone I believe God had always intended for me to partner with—in business and in life.
While all of this was happening, there was another desire growing in me. I was born and raised in Las Vegas, and although I had spent a brief period in California, I had always felt pulled toward living somewhere beyond the desert—a place with a different pace of life and, in my eyes, a better quality of life. As I spent more time with John, Nashville started to feel like the right place for the next chapter.
One of my best friends and his wife had already been living there for two years, and I missed them. John was there too, always leaving the door open for a reunion. My work life was in a great place, my church life was strong, and my family was in Las Vegas. Still, I felt a need for a change of scenery and a new challenge.
In December 2025, I spent the month praying and speaking with a small circle of people about the desire to leave and begin again. The week of Christmas, I had an incredible conversation with one of my best friends, Kevin Clark, and his wife, Gia. After that, I picked up the phone, called John, and asked one simple question: “Is this feasible?”
His answer was immediate: “Yes.”
From there, the process began. By the first week of January, the move was finalized, and in April I arrived in Nashville.
I will not go into every detail of what this new season has looked like, but I will say this: as a creative, you must always adapt, always be willing to sacrifice, and always know your value. In the process of becoming a coach and consultant, I have had to confront each of those realities.
My ultimate goal is to make a lasting impact on the creative community as a whole, with God at the forefront of everything I do and accomplish. With a new business model taking shape, the Artism Rules brand begining, and the Shreditors Collective community growing, I have a feeling I will be busy in the months and years ahead.
If you are a creative who feels like you cannot turn your creativity into a full-time career for any number of reasons, pause for a moment and imagine what it would feel like to take the leap. I am not saying it will be all sunshine and daisies. But a quote that has stayed with me throughout my life is this:
“Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty… I have never in my life envied a human being who led an easy life. I have envied a great many people who led difficult lives and led them well.”—Theodore Roosevelt
My story is for the ones who make a mess. The people bold enough to call themselves artists are often the ones who remind us what it means to be alive. I hope this small look at how I started—and where I am today—encourages you to take that leap of faith and choose to make a creative mess.
We all face challenges, but looking back would you describe it as a relatively smooth road?
I think the biggest challenges along the way where:
– Knowing my value
– Creative gatekeeping
– Knowing when to make a shift
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I help established entrepreneurs turn their personal brands into real operating systems—brands with a clear position in the market, a distinct voice, content that creates authority, and a creative team that can execute without the founder having to be in every frame.
Alongside my mentor & partner, John Mediana, We coach 7-, 8-, and 9-figure business owners and entrepreneurs on how to position their brands correctly in the market. Our work goes beyond producing content or making someone look good online. We help founders get clear on what they stand for, who they are uniquely positioned to serve, and how to build the strategy, messaging, creative direction, and team needed to carry that position forward. The goal is to create a brand that works as hard as the founder does—and can continue to grow without relying on them for every piece of content.
I specialize in the intersection of brand strategy, visual storytelling, and creative-team development. My background as a shooter and editor—what we call a shreditor—gives me a practical perspective that many brand strategists do not have. I understand how to take a high-level positioning idea and turn it into a repeatable content system that a real creative team can execute efficiently and consistently.
I am especially proud of the work John and I are building through Executive Brand Growth, as well as the creation of Artism Rules and the Shreditors Collective. Artism Rules represents a bigger mission to help creatives value their craft, lead with conviction, and build careers that are both creatively fulfilling and commercially sustainable. The Shreditors Collective is built to equip the next generation of creative operators with the skills, standards, and strategic understanding to become indispensable members of high-performing brand teams.
What sets me apart is that I do not see creativity as an accessory to business—I see it as a competitive advantage when it is paired with clarity, discipline, and the right systems. I have worked across live production, wedding filmmaking, corporate content, entrepreneurial media, shooting, editing, and creative direction. That range allows me to connect the vision with the execution: I can understand the founder’s goal, build the creative strategy, and help train the people who will make it real.
Ultimately, I want to make a lasting impact on the creative community by helping entrepreneurs build brands with substance and helping creatives become trusted strategic partners—not just content producers. I want to do all of it with God at the forefront of the work, the relationships, and the results.
Can you talk to us about how you think about risk?
I feel like for myself early on in life I was not much of a risk taker. But once I began to get further into my creative journey I learned that some risks are worth taking regardless of the outcomes. I took a big risk giving up on my basketball career, leaving my 9-5 security and comfort, and shifting from niche to niche as a videographer. The major ones usually yield the best results if executed properly and I think I would consider my move out to Nashville as a major risk. It’s definitely been one of the best decisions of my life. So yes, I would view myself as a risk taker.
Contact Info:
- Website: https://executivebrandgrowth.com/
- Instagram: https://www.instagram.com/logankochmedia/
- Youtube: https://www.youtube.com/@ShreditorsCollective
