Cooper Reynolds shared their story and experiences with us recently and you can find our conversation below.
Hi Cooper, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What do you think is misunderstood about your business?
What’s most misunderstood about Flow is that we’re just a recording studio or regular content creators — when in reality, we’re a full creative infrastructure designed to empower artists.
People see the mixing boards, the cameras, the videos — but what they don’t always see is the strategy, the development, the intentionality behind every piece we produce. Flow isn’t just a service provider — we’re a partner. We give artists the tools, the space, and the team to take creative control, and we stay with them beyond the session. Whether it’s a live performance, a podcast rollout, or an Instagram reel that hits a wider audience — we’re thinking about how to elevate their brand, not just finish a task.
We’re not transactional. We’re transformational. That’s what sets us apart.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Cooper Reynolds, and I’m the founder of Flow Industries, a multimedia production company based in Nashville. Flow was born out of a passion for elevating independent artists — not just by giving them studio time, but by building an ecosystem where they can grow, be seen, and take control of their artistry.
What makes Flow unique is that we bridge the gap between high-level production and grassroots creativity. We offer everything from recording, mixing, and mastering to live performance content, podcast creation, and social media rollout — all under one roof. But more than services, we offer strategy. We work with artists as collaborators, not clients, and our goal is to make even the smallest artist look and feel like a star.
Right now, we’re especially excited about our “In The Flow” live performance series, which has become a launchpad for talent in the city. And, we’re co-producing DREAM LANDING, a showcase that blends sound, story, and community in a way that we think really represents the future of music culture.
At the heart of Flow is this idea: creative work should feel human, intentional, and built to last — and that’s the kind of legacy we’re building every day.
Okay, so here’s a deep one: What part of you has served its purpose and must now be released?
The part of me that believed I had to do everything myself. That mindset served me early on — it pushed me to learn every skill, to build from the ground up, and to prove the vision had weight. But the further I’ve gone, the more I’ve realized that true growth means letting go of control and trusting the people around me.
I used to wear every hat — creative, strategist, producer, manager — because I thought that’s what leadership needed to look like. But now, I see leadership as building a team that’s stronger than you alone, and making space for others to thrive in their genius. Flow is too big, too meaningful, and too powerful to be a one-person show — and it was never meant to be.
So, letting go of the solo-founder mindset… and stepping fully into the role of a real leader.
Was there ever a time you almost gave up?
Absolutely.
There was a moment — maybe not just one — where I was seriously questioning if this was sustainable. When you’re building something like Flow, it’s easy to get lost in the grind: long nights, inconsistent income, and the weight of trying to create high-quality work without always having the resources to match.
But every time I got close to walking away, something reminded me why we started: an artist who said we made them feel seen, a video that hit just right, a team member who stepped up in an unexpected way.
So yeah — I’ve been close to giving up. But I realized the breakdowns were usually a signal for change, not the end. Restructuring, asking for help, or redefining success in that season kept me moving.
And honestly, Flow is still here because we chose to lean in when it got uncomfortable. That’s where the real momentum and growth has come from.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What are the biggest lies your industry tells itself?
The biggest lie our industry tells itself is that artists have to play the game to succeed — that they need to follow a specific formula, look a certain way, or sacrifice their creative control just to get noticed.
Another one? That value only comes from virality. There’s this myth that if content doesn’t go viral, it didn’t matter — and that’s simply not true. What matters is consistency, intentionality, and building real community. Viral moments fade — impact doesn’t.
And finally, there’s this unspoken lie that you need a massive budget or label backing to create something beautiful and professional. We’ve proven time and again that with the right team, a sharp vision, and a deep understanding of storytelling, you can elevate an artist without compromising who they are — or who they’re becoming.
At Flow, we’re not here to play along with those narratives. We’re here to rewrite them.
Okay, so before we go, let’s tackle one more area. Could you give everything your best, even if no one ever praised you for it?
Yes — and I have.
Flow was built during seasons when no one was clapping. No recognition, no praise, no guaranteed return. Just belief.
But I’ve learned that real creatives — real leaders — don’t wait for applause to do excellent work. We give our best because we believe the work deserves our best. Because the artist on the other side is trusting us. Because the vision deserves integrity, even when no one’s watching.
And let’s be honest — praise is fleeting. If that’s what you’re chasing, you’ll burn out. But purpose? Purpose sustains you. And when your best effort comes from a place of conviction instead of validation, you start creating things that actually last.
So yes — I could give it everything, even in silence. Because silence doesn’t mean absence. Sometimes it’s just the quiet before the impact.
Contact Info:
- Instagram: @flowrecordingstudio | @mixedbyschnoop
- Youtube: https://www.youtube.com/@flowindustriesllc
Image Credits
Jari Suchaneck
