Daily Inspiration: Meet Dominique Webb

Today we’d like to introduce you to Dominique Webb.

Thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My professional background is eclectic, just like mine. After graduating from college in an English and Pre-Medicine environment, my original aspiration was to become an obstetric surgeon. After repeated failed attempts at the MCAT, I decided medicine wasn’t for me and pursued clinical research instead. Clinical research satisfied my medical curiosities, but my creativity craved a place to thrive and flourish. I started out working at a medical call center and worked my way up to the Director of Clinical Research at my last official corporate job.

After multiple job failures, layoffs, and odd jobs, I decided to put my faith in myself, lean into my English background, and start a copywriting company named The Writer’s Block in 2017. I wrote resumes, assisted with secondary school and professional applications across medical disciplines, grant writing, and copywriting for small businesses. The Writer’s Block garnered much success, over thousands of positive reviews, and essentially grew overnight. After two years of massive success, I grew burnt out of solely copywriting and resume-writing and discovered a new passion, brand design.

In 2019, I began taking courses, obtaining certifications, and self-teaching myself about brand design, social media design, content creation, and strategy. I combined those skills and revamped my former copywriting company, The Writer’s Block, into Cult Creative Agency, a full-service brand design agency catered to millennial and Gen-Z WOC-led businesses.

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
I started my business not out of desire but out of desperation. I was unemployed and working odd jobs to make ends meet. During that time, I also had the unfortunate experience of going through identity theft. It was the lowest point in my life financially, mentally, physically, and spiritually. Birthing a business out of necessity, with little-to-no capital and virtually no leads or former portfolio, was difficult. I had to charge low prices or work for free to obtain the higher-paying projects. I had no money to invest in my business and received very little in return. I started only charging $25 for resumes that took me half the day or more to complete. I had no money to buy supplies or invest in courses. I had no mentors to look to for advice because no one around me had ever ventured down the entrepreneurial road before. I was on my own and had to be resourceful, faithful, and diligent as my business grew. I had to learn a lot and lose a lot to gain anything.

My story is not uncommon for many women of color who aspire to run profitable businesses. My story reflects many of our sentiments as we often are underrepresented, underfunded, and overworked to make ends meet.

Can you tell our readers more about what you do and what you think sets you apart from others?
My formal title is founder and brand designer of Cult Creative Agency. My agency is a full-service boutique brand design agency specializing in building captivating brand identities rooted in strategy, breath-taking, and strategic design and copywriting. We handle everything from developing aesthetically-pleasing brand identities to creating authentic content on social media, developing websites, and writing copy for our clients.

Notable clients include Netflix and HBO Max. Our clients have been featured in many reputable publications and outlets such as New York Magazine, British Vogue, Cosmopolitan, Essence, and Bustle.

What makes Cult Creative Agency different is not only our quirky, whimsical and aesthetically-pleasing designs, but our mission is rooted in building brands with longevity. My agency and our work are a love letter to Black and Brown women-owned brands. No one can tell our stories like us. Nobody understands our plight as we do. I wanted to create a safe space where these brands could get the recognition, treatment, and longevity they deserve through intentional graphic design, cheeky copywriting, and beautiful aesthetics.

Do you have any memories from childhood that you can share with us?
My family is very tight-knit and very close. Every weekend we would gather after church and eat together. I miss that feeling of community, feeling safe and blissfully ignorant of the things that were going on in the world. When my family and I sat at that table, my worries disappeared. We would belly laugh on full stomachs and exchange pleasantries over dinner. I miss that. I have lost many family members to COVID over the last couple of years, and it has been a rough transition for me as many of them are no longer with us. I only have those memories to hold onto now.

Contact Info:

• Email: [email protected]
• Instagram: https://www.instagram.com/fairybrandmuva_/
• Twitter: https://twitter.com/fairybrandmuva_

Image Credits
Sucré 2020/2021 Campaign Shots Honey Factory Co. Brand Product Photos by: Charlee Black of GoodFriends Studio