Today we’d like to introduce you to Jackelin Hernandez.
Hi Jackelin, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
The idea of Lucky Girl started about 2 years ago when I first started going to pilates. I signed up for a membership at a local studio and needed some new socks. However, all of the socks that I found were over $24 for cute ones, or plain basic ones off of amazon. Immediately I knew that I wanted to do something to change this, but was scared because I had never had my own business before. I didn’t know where to get them, I didn’t know how to build a website or have the knowledge on running a business. It was just an idea that lingered in the back of my mind for months. It wasn’t until my partner pushed me to take the leap and give it a shot that Lucky Girl really began. I began sketching what designs I wanted, brainstorming names and ideas. Eventually I ordered my first sample, made adjustments, and did my first ever brand photoshoot with my camera, one of my friends as the model and one pair of socks. Since then I have sold out of the original pair of socks. I have added more products such as pocket mirrors, makeup bags, knit sweaters and coffee cups. I have met so many people in Nashville and gotten the opportunity to host events, partner with studios, and spread the Lucky Girl name.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It has definitely not been a smooth road, I have made mistakes big and small. I have ordered products in the wrong size, thank you cards with the wrong website, shipped the wrong order to wrong customer, you name it. I have had products get lost in transit, and some take months to arrive. You have to just roll with the punches and be ready to expect anything and everything. As a small business owner, little mistakes can really hurt you, more than they would affect a large company. You have to just make decisions as you go and try not to take things so personally, especially when there isn’t much you can do about it.
Can you tell our readers more about what you do and what you think sets you apart from others?
I am a social media manager, photographer, content creator and creative director. I love the creative world and I love social media. It is such a powerful tool and it can help you in so many ways. The opportunities are truly endless. I would like to think that I have a special eye for anything aesthetic. People look at my brand and tell me that it looks like me, which is a compliment I had never heard before, but absolutely loved it.
Are there any important lessons you’ve learned that you can share with us?
The most important lesson that I have learned is to not take everything so personal. People will copy your ideas, your designs, your creativity. But most of the time there isn’t much that you can do about it, or they don’t care. But the connection between them and their product will not be the same. I look and project the same energy as my brand, and that is something that someone else can replicate.
Contact Info:
- Website: https://luckygirl.us/
- Instagram: @jack.e.linnn
