Today we’d like to introduce you to Marilyn Lauterbach.
Hi Marilyn, thanks for joining us today. We’d love for you to start by introducing yourself.
From a very young age, I’ve always had a fondness for food. After a year of culinary & hospitality training, I decided that I didn’t want a career as a chef and felt my passion would be better kept as a hobby.
Moving to Nashville in 2014, I somehow found myself frequenting chain restaurants. As a food lover… in a new city?! I figured posting my dining experiences on Instagram would be a good way to encourage myself to branch out. Soon after posting, I realized how many people like myself, were not only new to the area but also needing inspiration for a new place to discover.
At the time, there were very few local “food” dedicated Instagrams that weren’t posting edited, staged, or sponsored photos. By capturing my raw experiences and sharing them, I felt that the content was relatable in a sense of “what you see is what you get” to the average customer. While my brand as a creator and food enthusiast has definitely expanded, my main goal will always be to remain authentic.
Since then, the world of Nashville food lovers has grown into such a large, supportive community & we always have so much fun talking about what new spot we’re going to try next!
I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
With all fun adventure always comes challenges and bumps in the road. Mostly small navigational challenges like “do I expand to other apps or stick to Instagram” or even learning new app features like reels.
Another struggle that I feel like isn’t as talked about as an “Influencer” in the food scene and in general…is knowing your worth. In a space where growth is constant, there is no template for how much you’re valued. As I’m growing in this business there’s always opportunities for collaboration. An area I was hesitant on but realized that as long as those partnerships were authentic to me, something’s gotta pay the bills!
The struggle that no one tells you unless you’ve already worked in marketing, is having the strength to say no. For example, if a brand offers you $xxx for your efforts and you feel like it doesn’t align with how much you’re worth you CAN say no and move on. No matter how exciting that offer might have been, there will always be more opportunity.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I graduated with a degree in Psychology and Music Business from Belmont University in Nashville, TN. My time working in a professional entertainment industry has no doubt provided me with the skills I use to carry my brand.
Starting out as a freelance creative for the Country Music Association I worked on video projects for Time Life and shooting artist’s CMA Live@ performances and interviews. I also worked behind the scenes at award shows, CMA Fest & Country Christmas editing, and managing the talented media team. This is where I fell in love with video & editing and what carried over to my skills for editing IG reels and TikToks. I am mostly self-taught on all things editing and I’m very proud of myself for learning random, cool effects like parallax (a fun moving photo).
So, before we go, how can our readers or others connect or collaborate with you? How can they support you?
For collaborations and partnerships, please email firstname.lastname@example.org
If you’d like to support me, any form of engagement is helpful!
Follow me @nashvilllefoodauthority on Instagram and TikTok, share my posts with friends or family, comment, save, reply to stories, etc! I love replying to followers so don’t hesitate to respond to a story or send me a DM 🙂
- Email: email@example.com
- Instagram: https://www.instagram.com/nashvillefoodauthority/
- Facebook: https://www.facebook.com/NashvillefoodAuthority/
- Twitter: https://twitter.com/NashvilleNFA
- Other: https://www.tiktok.com/@nashvillefoodauthority