Today we’d like to introduce you to Renee Perron.
Hi Renee, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
My journey into fragrance began long before I ever imagined owning a business. As a child, I would pick honeysuckle flowers on my grandmother’s property, completely captivated by how scent could create a feeling, a memory, a moment. One of my earliest and most vivid scent memories was my kindergarten teacher’s perfume—Estée Lauder’s Cinnabar. It filled the classroom in a way that felt warm, powerful, and unforgettable. That experience stayed with me and quietly planted the seed for what would later become my life’s work.
Like many entrepreneurs, my path wasn’t linear. I spent years growing, learning, and navigating life, but the idea of creating something meaningful—something that connected people—never left me. During a time of personal and global reset, I leaned into that passion and built what is now The Fragrance Lab Nashville. I didn’t just want to sell fragrance—I wanted to create an experience. A place where people could slow down, connect, and craft something that was uniquely theirs.
Today, The Fragrance Lab Nashville is more than a boutique—it’s a destination. We offer hands-on fragrance experiences where guests become the perfumer, blending scents that tell their personal story. From date nights to milestone celebrations, we’ve created a space where memories are not only made, but bottled.
What started as a childhood fascination has evolved into a growing brand with a vision for expansion, education, and community impact. My goal is to continue scaling The Fragrance Lab into multiple locations, while also building platforms like the Scent-Crafter’s Workshop and hospitality partnerships that allow us to reach people far beyond our storefront.
At the heart of it all, my mission is simple: to help people feel confident, connected, and unforgettable—because when you smell amazing, you really can conquer the world.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely hasn’t been a smooth road—and I think that’s true for most entrepreneurs building something meaningful. There have been financial challenges, moments of uncertainty, and times where I had to make major decisions with limited resources. Building a business from the ground up requires resilience, especially when you’re balancing growth, operations, and visibility all at once.
One defining moment for me came during a particularly difficult season when I was faced with both financial pressure and a situation where trust was broken in a business relationship. It created a ripple effect that impacted not only my business, but my confidence. I had a choice in that moment—to shrink back or to rebuild with intention. I chose to rebuild. I tightened my operations, became more protective of my vision, and got very clear about the standards I would uphold moving forward. That experience didn’t break me—it refined me.
Another ongoing challenge has been learning how to scale while protecting the integrity of the experience at The Fragrance Lab Nashville. It’s easy to grow quickly, but much harder to grow with intention—ensuring every guest still feels seen, valued, and connected when they walk through our doors.
There have also been personal lessons—learning to trust myself, set boundaries, and recognize that not every opportunity is aligned. But each challenge has strengthened my foundation and sharpened my vision.
I’ve come to understand that challenges aren’t setbacks—they’re part of the refinement process. They shape you into the leader your business requires. And for me, every obstacle has brought me closer to building something truly lasting.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I’m the Founder and Creative Director of The Fragrance Lab Nashville, a luxury fragrance boutique and experience-based concept where scent becomes personal, memorable, and interactive. What I do goes beyond creating fragrance—I create environments where people can connect, celebrate, and express themselves through scent.
I specialize in custom fragrance design and immersive scent experiences. From our signature Aroma-Mingle to our Scent-Crafter’s Workshops, guests don’t just purchase a product—they become the perfumer. They explore hundreds of fragrance profiles, learn the art of blending, and leave with a scent that is uniquely theirs. That level of personalization is what we’re known for.
What sets me apart is the way I’ve merged luxury with accessibility and experience. Many fragrance brands focus solely on the finished product—I’ve built a brand around the process. We’ve created a space where fragrance is no longer intimidating or exclusive, but still feels elevated, intentional, and high-end. It’s that balance of education, creativity, and Southern hospitality that truly defines us.
I’m most proud of the impact we’ve made on people’s lives in ways that go far beyond fragrance. We’ve hosted date nights, milestone celebrations, mother-daughter experiences, and even healing moments where scent becomes a form of connection and self-expression. Watching someone light up when they create a fragrance that feels like “them” never gets old.
I’m also proud of building a brand with vision—expanding into workshops, hospitality partnerships, and scalable experiences that allow us to reach people beyond our storefront. My goal has always been to create something that’s not just successful, but meaningful and lasting.
At the end of the day, I’m known for creating more than fragrance—I create moments, memories, and confidence. And that’s something people carry with them long after they leave.
How can people work with you, collaborate with you or support you?
There are many ways to work with and support what we’re building at The Fragrance Lab Nashville. Guests can book in-store fragrance experiences, join our Scent-Crafter’s Workshops, or celebrate special moments with us.
We also collaborate with local businesses and community partners through private events, pop-ups, and custom scent experiences for hotels, Airbnb hosts, realtors, and corporate teams. As we grow, we’re expanding into hospitality partnerships, curated fragrance programs, and educational platforms.
One of the most meaningful ways to support us is simply by sharing your experience. Word of mouth, reviews, and referrals have been key to our growth.
At the end of the day, we’re building more than a brand—we’re building a community, and there’s a place for anyone who loves fragrances and wants to be part of something memorable and lasting.
Pricing:
- Here’s a snapshot of our current pricing at The Fragrance Lab Nashville: Mini Scent-Crafter’s Workshop – $50 per guest Mini Aroma-Mingle Fragrance Experience – $65 per guest Scent-Crafter’s Workshop – $85 per guest Aroma-Mingle Fragrance Experience – $85 per guest Date Night Experience – $250 per couple (includes fragrance experience + catered dinner) Take-Home Fragrance Atelier Kit – $100 (add-on) Take-Home Fragrance Atelier Extended Kit – $100 (add-on) Private Events & Off-Site Experiences: Custom pricing available based on group size, location, and experience level Ideal for corporate events, birthdays, bridal showers, and brand activations Additional Notes: Each guest creates and takes home their own custom fragrance Gift cards and group packages are available Seasonal promotions and specialty experiences are offered throughout the year
Contact Info:
- Website: https://www.thefragrancelabinc.com
- Instagram: https://www.instagram.com/thefragrancelabnashville/
- Facebook: https://www.facebook.com/TheFragranceLabNashville
- Other: https://www.threads.com/@thefragrancelabnashville
