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Exploring Life & Business with Colleen Lippert of Anchor Publicity

Today we’d like to introduce you to Colleen Lippert.

Hi Colleen, so excited to have you with us today. What can you tell us about your story?
Hi! Thank you so much for having me! My name is Colleen Lippert and I own Anchor Publicity here in Nashville. I moved here from New York after graduating with a degree in Public Relations from Marist College and opened my company in 2016.

My love for music began as a child when I discovered my mom’s old Sonny and Cher records. I immediately fell in love with not only their voices, but also with the way they dressed. I wanted to be as cool as them when I grew up, and still do.

During my first year of college, I tried out a few different majors – starting with interior design and then switching to criminal law, before landing on Public Relations. I knew after researching my first case study on Phillip Morris and Big Tobacco that I wanted to be a publicist.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Not at all. I don’t think anyone is ever fully prepared to start a business. You can have all the schooling in the world, but until you actually get some experience in the industry or field, you don’t know what to expect.

I am very grateful that I was able to get my foot in the door early, though. In college, I participated in several different internships that really provided a great foundation for me. I was able to learn directly from some of the very best in the business and had opportunities to meet some of the stars I grew up admiring.

After landing a paid position at what I thought was my dream job, I quickly learned what a toxic environment it really was. Even in today’s time, it’s very difficult to navigate through such a male-dominated industry. I ended up quitting on the spot, after being placed in an extremely unethical circumstance, with no back-up plan at all. That was when I decided to open my own PR firm, where I could work for myself and ensure my clients would never be put in the same disreputable situation I was in.

While the road may not have been an easy one, I am so happy with where it has taken me!

As you know, we’re big fans of Anchor Publicity. For our readers who might not be as familiar what can you tell them about the brand?
If you’ve ever seen The Devil Wears Prada, my job is pretty similar to Anne Hathaway’s character, Andy Sachs’ – except, I work in the music industry.

As a publicist, it’s my job to help musicians get their songs out into the world. I write press releases and professional biographies, manage social media accounts, facilitate interviews with reporters and bloggers, direct meet & greets at live shows, plan events and keep track of analytics – just to name a few! I remain behind-the-scenes and try make sure everything runs as smoothly as possible for my clients.

Are there any important lessons you’ve learned that you can share with us?
Always trust your gut – it’s never wrong. And always carry business cards!

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