Exploring Life & Business with Drew & Jessica Torres of 5th & Barber

Today we’d like to introduce you to Drew & Jessica Torres

Hi Drew & Jessica , can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
From Corporate Careers to Community Impact: The Story of 5th & Barber
In a world where many were forced to pause and reflect, Jessica and I embarked on a bold new venture that would not only redefine our careers but also invigorate our community. Our journey from corporate professionals to business owners is a testament to adaptability, vision, and the power of seizing opportunities.

A New Chapter Begins
Jessica’s transition from corporate life began in 2015 when she entered the real estate industry. As we delved deeper into real estate investing shortly after, we discovered a newfound passion for entrepreneurship. The freedom and excitement of running our own businesses were invigorating, and we quickly recognized the potential to make a meaningful impact.

Embracing Change Amidst Uncertainty
The pandemic of 2020 brought unprecedented challenges but also revealed new possibilities. While many businesses struggled, we saw an opportunity to create something unique and beneficial for our community. In the midst of uncertainty, we founded 5th & Barber, driven by a desire to contribute positively during a difficult time.

Creating Jobs and Revitalizing the Community
5th & Barber was born out of a commitment to support our community. We aimed to create jobs and provide a vibrant gathering place when many others were closing their doors. Our vision was not just to start a business but to foster a sense of connection and continuity in the local area.

A New Home in Grassland
Originally located elsewhere, 5th & Barber has since found a new home in the Grassland community, within the Battlewood Shopping Center. This move has allowed us to better serve our growing clientele and integrate even more deeply into the community we cherish.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Navigating Challenges and Building Resilience at 5th & Barber
At 5th & Barber, our journey has been marked by significant achievements and inevitable challenges. As we’ve grown and evolved, we’ve faced two primary challenges: recruiting and retaining both clients and barbers. Each challenge has offered valuable lessons, shaping our approach and strengthening our commitment to excellence.

The Dual Challenge: Recruitment and Retention
Recruiting and Retaining Barbers: One of our ongoing challenges is recruiting and retaining skilled barbers. The nature of the industry means that barbers occasionally move on, which can impact the dynamics of our shop. Each departure raises concerns about how it might affect our overall service quality and customer experience.

However, we’ve discovered that our clients often value more than just one barber. The unique atmosphere and the camaraderie among our team members play a crucial role in their loyalty. As barbers transition out, many of our clients remain with us, finding comfort and satisfaction in the continued quality of service provided by the rest of our team.

Client Retention: Maintaining a strong client base amidst these changes has been a balancing act. We’ve learned that fostering a welcoming and consistent atmosphere is key. Our clients appreciate the overall experience and the relationships they build not only with their individual barber but also with the entire 5th & Barber team.

Key Learnings and Strategies
Creating a Welcoming Atmosphere: We’ve found that the positive atmosphere at 5th & Barber significantly contributes to client retention. By focusing on creating a friendly and professional environment, we ensure that clients feel comfortable and valued, regardless of which barber they see.

Investing in Our Team: We place great importance on training and supporting our barbers to help them succeed and feel invested in their work. This approach helps us build a strong, cohesive team that can provide a consistent experience for our clients.

Communication and Feedback: Regular communication with our clients helps us understand their needs and preferences. We actively seek feedback to continuously improve our services and address any concerns promptly. This ongoing dialogue strengthens our relationships and fosters a sense of community.

Looking Ahead
While the challenges of recruitment and retention are ongoing, our experiences have strengthened our resolve and refined our strategies. At 5th & Barber, we remain dedicated to providing exceptional service and maintaining an atmosphere that keeps clients and barbers alike feeling connected and valued.

Our journey is a testament to the resilience and adaptability that define us. As we continue to grow, we are excited about the future and committed to overcoming challenges with the same passion that inspired us to start 5th & Barber.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Discover 5th & Barber: Where Style Meets Community Spirit
5th & Barber is more than just a barbershop; it’s a community-centric destination that combines exceptional grooming with a warm, inviting atmosphere. Located in the Grassland community within the Battlewood Shopping Center, we’ve established ourselves as a beloved local fixture through our dedication to quality, style, and customer experience.

What We Do
Grooming Services: At 5th & Barber, we specialize in providing top-notch grooming services that cater to a diverse clientele. Our offerings include classic haircuts, modern styles, and detailed beard trims. We take pride in our attention to detail and our ability to tailor each service to meet the unique preferences of our clients.

Atmosphere: Our shop is designed to offer more than just a haircut; it’s an experience. We’ve created a space that is both stylish and comfortable, where clients can unwind and enjoy their time with us. The environment is as important to us as the services we provide, making every visit a pleasure.

Specializations and Distinctive Features
Personalized Service: We are known for our personalized approach. Each client receives individual attention, and our barbers are skilled in a range of styles and techniques. We take the time to understand our clients’ needs and deliver results that exceed their expectations.

Community Focus: What sets us apart is our deep commitment to the local community. We started 5th & Barber with the goal of creating job opportunities and providing a welcoming space during challenging times. This community-centric approach continues to be a cornerstone of our brand.

Experienced Team: Our team of barbers brings a wealth of experience and expertise. They are not only skilled professionals but also passionate about their craft. This dedication ensures that every client leaves feeling satisfied and confident.

Brand Pride
Commitment to Excellence: We are most proud of our commitment to excellence. From the quality of our grooming services to the atmosphere we create, every aspect of 5th & Barber reflects our dedication to providing a superior experience.

Client Loyalty: The loyalty of our clients speaks volumes about our success. Many of our patrons have become regulars, appreciating the consistent quality and friendly environment we offer. Their continued support is a testament to the positive impact we’ve made in the community.

What sort of changes are you expecting over the next 5-10 years?
Increased Emphasis on Personalization
Tailored Experiences: As customers seek more personalized services, barbershops will increasingly focus on providing tailored grooming experiences. This could involve more in-depth consultations, customized hair and beard treatments, and personal style advice.

Technology Integration: Advanced technology such as AI-driven style recommendations and digital client profiles will enable barbers to offer more personalized services. Apps and online platforms might become central to managing appointments, tracking client preferences, and offering tailored promotions.

Tech-Enhanced Services
Virtual Consultations: Technology will enable virtual consultations and styling advice, allowing clients to get professional guidance from the comfort of their homes.

Advanced Tools: Barbershops might adopt advanced tools and techniques, such as augmented reality for virtual try-ons or innovative grooming equipment that enhances precision and results.

Community and Social Engagement
Local Focus: The community aspect will continue to be vital, with barbershops playing an active role in local events, charity initiatives, and social causes. This engagement helps build stronger relationships and fosters a loyal client base.

Social Media Influence: Social media will remain a powerful tool for marketing and engagement. Barbershops will leverage platforms like Instagram and TikTok for showcasing styles, interacting with clients, and building their brand presence.

Diversification of Services
Expanding Offerings: Barbershops may diversify their services to include additional grooming options like skincare, nail care, or even lifestyle products. This trend reflects a broader shift towards comprehensive self-care.

In-Store Experiences: Enhancing the in-store experience with amenities such as coffee bars, relaxation areas, or entertainment options will become more common to make visits more enjoyable and memorable.

Contact Info:

• Website: https://5thandbarber.com
• Instagram: https://www.instagram.com/5thandbarber/
• Facebook: https://www.facebook.com/5thandBarber