Today we’d like to introduce you to Heather Hall.
Heather, we appreciate you taking the time to share your story with us today. Where does your story begin?
In 2020, my husband and I relocated to Nashville during the pandemic, expecting to stay just a few months until things “reopened” back in Brooklyn. Five years, one toddler, baby on the way, and growing careers later—we’re still here. My husband works as Finance Director at ARMADA (https://armada.company/), a strategic media and creative firm based here in town, and what began as a temporary move eventually became home.
I’m the founder of Eight Days – Week (https://eightdaysweek.com/), a boutique PR and brand strategy agency that partners with leading voices in the wedding, event, and lifestyle space. Our clients include renowned planners, photographers, and creative companies—like Bash Please (https://www.bashplease.com/) and The Wedding Artists Co.(https://www.
We operate as an extension of our clients’ teams—offering high-touch support across PR strategy, marketing, content, and creative direction. While I lead the vision for Eight Days – Week, I’m supported by a small but mighty team—including collaborators in New York and elsewhere—who help bring this work to life. Working remotely keeps us nimble and hands-on, and Nashville’s central location makes it easy to be present wherever our clients need us.
This past spring, Bash Please produced a private corporate retreat at Southall Farm in Franklin, TN, for a private client. It was fun to be local and contribute to the team’s time in Nashville—offering recommendations for meaningful gifts and itinerary additions, capturing behind-the-scenes content throughout the event, and joining them for moments like their downtown experience at Tecovas and the Twelve Thirty Club.
In addition to supporting my weddings and events clients, I consult with ARMADA on brand and marketing strategy, including the creative direction behind their newly launched website. While most of my work happens behind the scenes, I love helping clients expand their visibility, refine their voice, and make a lasting impression—especially when I get to bridge creative worlds and bring collaborative ideas to life.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Running a business—especially one rooted in creative collaboration—can be isolating no matter where you are. But being based in Nashville has been uniquely layered. The city has grown rapidly and attracts so much talent and culture, but as a creative professional and a new parent, I’ve often felt caught between two worlds.
We live downtown, which we love for its energy, walkability, and convenience. While we could have moved to a more residential area—like East Nashville, where we first landed, or the suburbs—we’ve chosen to stay close to the heart of the city. That said, Nashville isn’t always built with families in mind. It’s still easier to find a cocktail than a shaded playground around here. Balancing the needs of a toddler with the demands of running a business has required some creativity—and a lot of flexibility.
At the same time, that duality has shaped my perspective and even influenced the way I work with my clients. I’m more intentional now about how time is spent, what really moves the needle, and how to build brands that don’t just look good but function well for real life. I’m hopeful that Nashville will continue to evolve in ways that support both its creative community and the families who call it home.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Eight Days – Week is a boutique PR and brand strategy studio that supports creative entrepreneurs in the wedding, event, and lifestyle space. I work closely with planners, photographers, and founders who are building intentional businesses—and act as a true extension of their teams. Whether we’re mapping out a press strategy, refining messaging, or building something entirely new, I’m in it with them from start to finish.
With a background in editorial and fashion—including time as an editor and contributing writer—I bring a media-first perspective to everything I do. I’ve helped clients launch websites, secured and prep for major press features, produce content, and reposition their brands in meaningful ways. Every project blends strategy and storytelling—always with an eye on what resonates, what converts, and what truly reflects their work.
Much of my work happens behind the scenes—from shaping pitches to developing website and interview copy that reads seamlessly in my clients’ voices. I lead the vision for Eight Days – Week with the support of a trusted creative team, which allows us to take on both high-touch retainers and one-off projects with intention. I love the intimacy of small-scale, collaborative work—but I’m also building something that can grow with me, and with the incredible businesses I get to support.
Are there any important lessons you’ve learned that you can share with us?
One of the biggest lessons I’ve learned is that just because you’re behind the scenes doesn’t mean you don’t deserve to be seen. For years, I’ve supported my clients in shaping their brands, telling their stories, and showing up publicly with purpose—but I never really made space to do that for myself. I built Eight Days – Week through word of mouth, long-term relationships, and reputation. I’ve never done any marketing for my business—no launch, no big announcement, not even an Instagram post.
Lately, I’ve been trying to shift that. Not to be flashy, but because I know visibility supports credibility, and credibility supports my clients. It’s been humbling to realize that, from the outside, my work can look brand new—even though I’ve been consulting and actively working in this space for nearly a decade, and founded Eight Days – Week back in 2020.
The lesson is this: no one will know what you’ve built unless you tell them. You can do great work quietly for a long time, but at some point, you have to be willing to take up a little space, too. It’s a work in progress—but I’m learning.
Contact Info:
- Website: https://eightdaysweek.com/
- Instagram: https://www.instagram.com/eightdaysweek/
