Today we’d like to introduce you to Heidi Schulz.
Hi Heidi, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
In early 2020, while working as a paramedic in South Dakota, my boss approached me about competing in a pageant and asked for my help preparing. I quickly found myself wearing many hats throughout the process—serving as a photographer, coach, and stylist—but it was spray tanning that truly stuck.
After she went on to win at the national level, the following year was filled with events and appearances that required consistent spray tans. This is where I really began to refine my technique and develop my craft. By the next season, I had expanded to working with multiple competitors, deepening both my skill set and my passion for the industry.
As the pageant season came to a close, others in my community began reaching out for spray tans of their own—and from that demand, Giddy Up & Glow was born. I spent the next five years building a fully mobile spray tanning business in my hometown, providing convenient, personalized services to a growing client base.
After relocating to Nashville, I knew I wanted to elevate and expand the brand. That vision became Broadway Bronze Co.—a reimagined, fully mobile spray tanning experience designed to meet a wide range of clients where they are. From brides and bachelorette parties to conference attendees, athletes, pageant contestants, and vacationers, I believe there’s never a bad time to get a spray tan.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Like any business journey, there have been challenges along the way. Building a brand as a young woman with little prior experience came with a steep learning curve, but that foundation ultimately made the rebranding process in Nashville feel much more natural and intentional.
Starting fresh in a new city has also meant rebuilding my client base from the ground up, and doing so with few existing connections. While that hasn’t been without its difficulties, it’s pushed me to get creative, think strategically, and explore new ways to grow my reach. It’s been both a challenge and an exciting opportunity to expand in a completely new market.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Broadway Bronze Co. is a fully mobile spray tanning service based in Nashville, designed to bring a luxury, customized experience directly to each client. I specialize in natural-looking, confidence-boosting tans that are tailored to your skin tone, event, and personal preference. Never orange, never one-size-fits-all.
While I work with a wide range of clients, I’m especially known for my work with brides, bachelorette parties, and event-based groups. There’s something really special about being part of those milestone moments and helping people feel their absolute best. I also serve pageant competitors, athletes, vacationers, and professionals attending conferences or events, truly anyone who wants that extra glow!
What sets Broadway Bronze Co. apart is the level of personalization and convenience. Because I’m fully mobile, clients don’t have to worry about rushing to an appointment or disrupting their schedule. I come to them, creating a comfortable, private, and elevated experience. I also place a strong emphasis on education, making sure every client knows exactly how to prep and care for their tan so they get the best, longest-lasting results possible.
Brand-wise, I’m most proud of how intentionally everything has been built. From the name to the aesthetic to the client experience, it’s designed to feel elevated, a little bit bold, and very Nashville. It’s not just about the tan, it’s about how you feel walking into your event, your trip, or your everyday life with a little extra confidence!
At the end of the day, Broadway Bronze Co. is about making people feel good in their skin, wherever they are, and proving that getting a spray tan can be both effortless and a luxury experience. We’ve all had a bad spray tan, and I aim to completely change that experience by delivering a natural, seamless glow that looks like your skin, just a little bit better.
Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
My advice for anyone just starting out is to seek out resources, find mentors, and keep going, especially when it gets tough. There are so many tools available, both online and in person, that can help you develop your skills in whatever craft you’re pursuing. Use them!
Mentorship can also make a huge difference. While I didn’t have a spray tan technician to shadow in the beginning, I leaned on other resources that helped me navigate the business side of things, like forming an LLC, understanding sales tax, learning what an EIN is, and filing taxes as a non-W2 entity. There’s so much more that goes into building a business than people realize, so don’t be afraid to ask for help in the areas where you feel unsure. (Trust me, there will be some.)
Most importantly, stay persistent. The ability to keep pushing forward, even when things aren’t working, is what sets you apart. If one approach doesn’t work, pivot and try another. As long as you stay committed to what matters to you, the right people will find you. Embrace the challenge and don’t give up!
Pricing:
- In Nashville: $80 per tan
- *Travel fees apply depending on location outside of Nashville
- We offer group discounts!
Contact Info:
- Website: http://broadwaybronzeco.com
- Instagram: https://www.instagram.com/broadwaybronzeco
- Facebook: https://www.facebook.com/people/Broadway-Bronze-Co/61584292757830/#
