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Exploring Life & Business with Jordan Powers of Jordan Powers Photography

Today we’d like to introduce you to Jordan Powers.

Jordan, we appreciate you taking the time to share your story with us today. Where does your story begin?
I was born and raised in Toledo, OH, and lived in Minnesota for the last 12 years. For the last 4 years, I have been pursuing a career in architectural photography and video production – both residential and commercial.

Over the last few years, I have really had an eye on Nashville as a growing city and one that my family could live in. I made several trips here to explore the area and last summer we made the decision to relocate and get a fresh start.

With the amount of development happening in Nashville over the next several years, it is the perfect city for my business to be based in.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
The architectural photography business is a tough one to get into and build a steady career. When I first moved to Nashville, I spent nearly every day exploring the city and photographing some of the landmark buildings Downtown and throughout the area and created a blog series – which led to a few things.

Fortunately, I have also planted some seeds over the years and was able to hit the ground running once moving to Nashville. Within two months, I found myself inside the brand-new Alliance Bernstein HQ in downtown Nashville at 5th and Broadway over the course of 6 days photographing and creating a video of the new office.

Shortly after that, I was hired by a PR firm to capture the exteriors of several developments throughout the greater Nashville area. While it is nice to have work come from marketing strategies, my goal is to have ongoing relationships with Nashville-based developers, and architectural, and design firms.

As you know, we’re big fans of Jordan Powers Photography. For our readers who might not be as familiar what can you tell them about the brand?
My specialty is architectural and interior design photography and filmmaking. I primarily work with architects, designers, builders, and developers in both the residential and commercial world. When you think about homes, for example – only a handful of people will ever actually experience what it is like to be inside of that home.

When you think about the inside of a high-rise or any commercial office space – maybe a few hundred or a few thousand people will ever experience being inside. My job is to create images that convey to the 99.9% of the world’s population that will never step foot inside of a building or home what it is like to be there.

To do this, I interpret and create imagery of the architect or designer’s completed project using my own creative aesthetic – which tends to create a sense of nostalgia and drama. I typically do this through lots of planning – figuring out where the sun will be on any given day and time and using the sun or artificial light to create long shadows.

My goal with commercial buildings is to make them look warm and inviting – like a place you would actually want to be in. What sets me apart is my style, of course, but also my use of video. I create short architectural films documenting a mixture of the design elements in a space as well as how light moves throughout a room.

I think one of the things that I am most proud of is having been featured in noteworthy publications and podcasts within my industry. It is validating when your peers across the world recognize the efforts that you put into your work. What I want readers to really think about is to try and find an appreciation for the buildings that they drive by every day.

I would challenge them to take just a few minutes and just look for small, interesting details in the environment they see and study that for a few minutes. Chances are, that thing they noticed was intentionally designed – and I guarantee that an architect or designer out there would be thrilled to know that it was noticed.

The amount of dedication and effort that goes into the design of a building is absolutely mind-boggling and under-appreciated. So, in a nutshell – I would love for readers to thank an architect or designer, lol.

So maybe we end by discussing what matters most to you and why?
The photo shoot is almost always the last thing to happen after years of hard work and dedication.

When the shoot wraps, the architect or designer can finally move on from that project.

It matters most to me that my client feels like they can finally rest from the project and that my work will help to bring them more work and recognition in the future.

Contact Info:

Image Credits
Jordan Powers Photography

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