Exploring Life & Business with Natalia Blanco of NABA COSMETICS

Today we’d like to introduce you to Natalia Blanco

Hi Natalia , it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
My journey into entrepreneurship started over 20 years ago. From a very young age, I realized my passion for sales.

When I was just six years old, I sold candy to my friends at school and I helped my grandmother with her business. I had so much fun selling. As time passed, my passion grew, and I was always selling some product—clothes, swimsuits, bags. Anything that was trending, I had to sell it to my friends.

By the time I reached adolescence, it wasn’t just a love for sales anymore; my love for the beauty industry began to blossom. I spent hours watching makeup tutorials, and I believe I even learned English partly thanks to all the makeup videos I watched on YouTube.

I always saw sales as a hobby, and I chose a different path. When I was 16 years old I began studying medicine, but my hobby was always present. One day, I started uploading makeup tutorials, and the next day, I had thousands of Instagram followers. It was something unexpected and unplanned, but today I am happy working at what I love. Today, I am 27 years old, and I,m working with my own makeup brand and as a professional makeup artist. Sometimes what we plan isn’t what we end up doing. In my case, my passion won and brought me to where I am now—happily chasing my dreams.

My mom, my grandma and friends have always been a fundamental part of this happy and beautiful project, which is still small but makes me very proud.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It has been a very, very difficult journey, but I also have to say it has been very fun. I believe an entrepreneur has to face the reality that it isn’t easy. You need a lot of resilience, patience, and conviction. In my case, my family are doctors; I grew up around doctors and loving medicine. Although I always saw myself as a doctor,. Makeup wasn’t in my plans.

Leaving medical school after two and a half years was a very difficult decision, but by then, my business was growing too much. I had to make a decision, one which I do not regret today. Besides, everything, even ‘”mistakes”, happen for a reason. I met Angela, who is my partner with NABA COSMETICS , in medical school, and she has been clearly fundamental in this process.

We have cried, we have failed, we have gotten back up, and we have gone through difficult times. With COVID, I had to close the stores and completely reinvent myself.

Another very difficult thing was studying at university while being an entrepreneur at the same time. It was not easy, but in the end, I managed to finish my degree in International Business.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
My career as a makeup artist has spanned over 8 years, and my love for makeup led me to create NABA COSMETICS. It’s a makeup brand specialized in shimmer products. I’ve always been drawn to color, expression, and happiness, and that’s what my partner Angela and I aim to convey with NABA COSMETICS. We strive to be a luxurious makeup brand with prices accessible to everyone. At this moment in Colombia, we consider ourselves a success, and we believe that soon we will achieve the same in the United States.

We are a Latin brand expanding into the United States. Our most famous and viral product is the makeup setting spray, which is made in Colombia. We promise you that it will make your makeup last all day long, ideal for all skin types including sensitive, oily, or dry skin, and it’s made with natural ingredients.

However, while the setting spray is beloved by all our customers, our specialty is shimmer. We offer a variety of eyeshadows and pigments that are unique and chameleonic, meaning they are holographic; depending on the light, they will appear in different colors.

As a makeup artist, I noticed a gap in the market for specialized eye shimmer products that didn’t come with the hefty price tags of luxury brands. Simultaneously, as a makeup enthusiast, I recognized the need for products that could deliver a professional finish to eye makeup without requiring advanced skills. And thus, NABA COSMETICS was born. With our products, using just your fingers, you can create a look that literally seems like you’re ready for the red carpet,

f you want to learn more about our products and about me as a beauty content creator, you can follow me on Instagram as @nabacosmetiscol and @natyblancom.

What are your plans for the future?
Our plans for the future are ambitious, because we are firm believers that with patience, hard work, and a great team, anything is possible. We want our brand to be loved and positioned in the United States more and more, as well as in Colombia and many other Latin American countries. We dream big, and we want to offer you the best makeup products at incredible prices, cruelty-free, and of excellent quality.

In the future, we would love to be able to distribute our brand in major chain stores, and we even dream of having our own laboratory.

Pricing:

• On our website, you can find products starting at $3.

Contact Info:

• Website: https://nabacosmetics.us/
• Instagram: https://www.instagram.com/nabacosmeticscol/?hl=es
• Facebook: https://www.facebook.com/p/Nabacosmeticscol-100067881369064/?paipv=0&eav=Afb5eNUdu6BD9gEZCX1Jmb4wBQMnoW2Muf594S9lU3wg8VlpRjCIOYDTa1mks6nwtvo&_rdr