Today, we’d like to introduce you to Elle France.
Hi Elle, we’d love for you to start by introducing yourself.
Hi, my name is Elle France. I am the founder and CEO of Cosa Salvaje Tequila. I started tequila in 2017, then partnered with country music Icon Tanya Tucker in 2019. My vision with Cosa Salvaje was to create a brand attached to music.
I feel like tequila and music both take you to that place where I love to be. I wanted to create a sipping tequila that I could enjoy alone and make minimal ingredients taste delicious. Joining forces with Tanya has taken the brand to a whole new level. Not only does she love the taste. She has been nothing but a perfect partner for the brand.
She was just inducted into the Country Music Hall of Fame last October. She won two Grammys in 2020. And her music career is better than ever. We launched Tanya Tucker, Tequila, and Cantina at Nudies honky-tonk in Nashville. Tanya rode a horse down Broadway in Nashville with a huge crowd that got National media coverage.
We are thrilled to be building the brand and taking one market at a time. Nashville is the perfect place to spread awareness of Cosa Salvaje. As well as Tanya’s hometown in Texas. We have distribution in Kentucky as well.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
There are lots of ups and downs in building a brand. The learning process is making sure that you’re connected to the right people. Industry experts are a must.
Being patient and enjoying the process is something you have to do; otherwise, it can be overwhelming. We have big plans for the future and surround ourselves with great minds who can take us there.
Alright, so let’s switch gears a bit and talk business. What should we know?
Our brand is Cosa Salvaje Tequila. We are based in San Diego, California. We are partnered with country music icon Tanya Tucker. This is which I am most proud. And when you start any brand, you want to present a lifestyle and your vision.
On top of offering a great product. I feel like we do both. We have delicious tequila that appeals to even non-tequila drinkers. We surround ourselves with music, bringing great people together with our brand… We love great music, drinking tequila, laughing and dancing, and enjoying our lives.
The crisis has affected us all in different ways. How has it affected you, and any important lessons or epiphanies you can share with us?
Definitely made us realize how quickly life can change. How do you not take things for granted and do what you love and love what you do?
Contact Info:
- Website: Cosasalvajetequila.com
- Instagram: @cosasalvaje
- Facebook: Cosa Salvaje Tequila
Image Credits
Derrek Kupish for Tanya Photos
