Hidden Gems: Meet Erin O’Connor of Spitfire Event Marketing

Today we’d like to introduce you to Erin O’Connor. Them and their team share their story with us below:

Erin O’Connor and James Mosomillo meet in 2008 while working on a national NASCAR tour. Following the tour, they worked on marketing campaigns for Pepsi, Jeep, Starbucks, Fiat, Chrysler, Nissan and many more. In 2014, after years of talking about it and planning, they reached a professional goal by starting Spitfire Event Marketing.

Since opening Spitfire, has had the opportunity to build and produce amazing marketing programs for BODYARMOR Sports Drink, Steaz – The Healthy Beverage Company, Tough Mudder, Harmless Harvest, Back to the Future 30th anniversary, Home Depot, Delta, Nissan, The Tennessee Titans, Farmhouse Culture and most recently Burpee. In March 2020, when COVID-19 put the event industry on hold, James and Erin got to work rebuilding a vintage camper and converting it into a totally unique photo booth and launched Spitfire Snapshots.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Like many other people and companies, 2020 was by far our most challenging obstacle, but it is now June 2021 and we are still standing! We had to pivot and lean into our fabrication and fulfillment services, but we made it to the other side and are starting to see a return to our normal experiential events. The pandemic gave us the time to create our new division (Spitfire Snapshots). It also gave us the time to participate in more local networking events, which have been very rewarding. Our hope as restrictions are lifted is that both Spitfire Event Marketing and Spitfire Snapshots will flourish and we can expand both of those brands.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
The first thing you see when you walk into the Spitfire office is a large piece of art that says, “GET SHIT DONE.” I think that beautifully sums up our perception on our work. Get it done, whatever it takes, make it right. But our office is about so much more than work, it really is a family. I know, a lot of people say that but we really are. We are made up of sisters, a married couple, and childhood friends. Spitfire would be nothing without the amazing people who work tirelessly to make these campaigns and events happen. We can not talk about culture at Spitfire without mentioning we are a Women-owned agency. Not only are we women-owned but our executive team is 90% female. Diversity is a constant topic of conversation at out office. When we are hiring teams, diversity is always at the forefront. Our teams are always pushing for the inclusion of race, gender, and LGBTQIA. When we represent a brand, we want our staff to look like a true representation of America.

Small but Mighty. That is the first thing that comes to mind when I think of what makes Spitfire different from our fellow agencies. Our size also allows us to be more nimble and hands-on. The same account executive who brainstormed the creative for the campaign is the same executive who will hire the staff that will make it come to life and they are the same executive who will be on-site making sure it all runs smoothly. We go above and beyond for our clients and always believe in doing the right thing. This more intimate and personal experience we give our clients is the reason emerging brands are some of our favorites to work with. We love being the first experience a brand has with an agency as they build their product recognition into a household name.

Spitfire Event Marketing specializes in all aspects of consumer marketing and is committed to broadening our client’s brand awareness and visibility. We have the capabilities and experience to produce any size campaign. Our marketing team works with the newest technologies to offer interactive, engaging and thrilling street teams, customized mobile tours, retail activations, social media engagement, and much more. Our goal at Spitfire is to share brands’ products and messages directly with the consumer by producing exciting, innovative and unforgettable campaigns and event experiences.

What does success mean to you?
Success to me was never about being the biggest agency with the most amount of clients. It was about a few great clients that we continue working with year after year and the relationship that we built with those people. Success is about our clients trusting us to execute our creative concepts while simultaneously delivering their brand message and reaching their campaign goals. It is very important to us to work with clients that values align with ours.

We have been very lucky to work with organic and naturals products that value health and wellbeing for both people and the planet. It is also about our employees and giving them a great place to work and a job they can depend on. Many of our projects have numerical metrics we are tracking to define success, ROI, leads, and so on. While these are an incredibly important and huge part of it, at the end of the day, it is about was the client happy. Did we make their life easier, did we deliver on what we said we were going to do, did we understand their brand and the message, and did they feel valued as a client.

Contact Info:

• Email: [email protected], [email protected]
• Website: www.Spitfireeventmarketing.com and www.spitfiresnapshots.com
• Instagram: @spitfireeventmarkeitng, @spitfire_shotshots
• Facebook: https://www.facebook.com/SpitfireEvent, https://www.facebook.com/spitfiresnapshots