Today we’d like to introduce you to Haley White
Hi Haley, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Ashley Locke and I started Gradient in early 2020 – a really chill year for everyone. 😉
We saw the need for a creative and digital marketing agency to approach client relationships with an almost radical level of honesty. We were used to working in environments where there seemed to be a disconnect between client and agency, and we wanted to see if we could bridge that gap.
Because of what happened in 2020, we had a slow start – but it really gave us time to find our niche, refine our processes, and determine an early vision for who Gradient would be. By the end of our first year, we’d serviced over 15 new clients and saw a net profit.
We’ve continued to see growth, working with 50 different clients over the past five years, from small businesses, influencers, local startups, and most often, clients in the real estate sphere. We’ve built digital strategies for organizations of all sizes, helped non-profits launch new branding, created online presences and brand identities for new businesses, and executed day-to-day social media management for clients.
While our niche has shifted from what we originally envisioned, we still hold strong to our values: build sustainable relationships, speak with honesty, and keep it cute (the content, that is.)
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It really has been fairly smooth! Of course, there have been clients along the way that we ultimately didn’t mesh with – but that’s just part of it, and it’s all in the name of learning what you really do and don’t want. Our company value of honesty has also allowed us to maintain good professional relationships with clients even when we move on. We are always able to reflect back and see that when we’ve parted ways with one client, another great opportunity has been right around the corner.
Thanks – so what else should our readers know about Gradient Creative Agency?
We’re here to make life easier for business owners who are, quite literally, doing it all. From daily social media management to branding and web design, we offer services that help businesses and individuals to have a beautifully curated and cohesive digital presence. And we’ve been proud that our clients have mostly come to us through word of mouth or from recommendations from other clients or peers.
Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
It all starts with focusing on relationships first. The key is to approach these connections with authenticity. Be genuinely interested in others, treat them well, and build trust by being honest and reliable. This approach not only establishes you as someone worth knowing but also keeps you top of mind when opportunities arise. Networking isn’t just about promoting yourself—it’s about creating meaningful, mutual relationships that naturally lead to growth and collaboration over time.
Contact Info:
- Website: https://gradient-creative.com/
- Instagram: https://www.instagram.com/gradient.creative
- Facebook: https://www.facebook.com/gradientcreative/
- Other: https://gradient-creative.myflodesk.com/links
