Hidden Gems: Meet Jack Brunson of Jack’s Guitarcheology

Today we’d like to introduce you to Jack Brunson.

Hi Jack, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstories with our readers?
You can read a much longer version of this store here: https://jacksguitarcheology.com/about/.

BUT… I went to college in the music business at MTSU. When I graduated, I got a job at Guitar Mill/Mario Guitars. About 2-3 years into working there, I decided to start buying guitars, fixing them, and reselling them as a “side hustle.” I had been learning a lot of skills on the job and thought I should use them to make a little extra cash.,

Basically, since then, I have just been chasing threads of what felt good until I got here. Guitar sales exploded over the pandemic and I got really busy. I was able to quit my job in March 2021, and we opened the store in January 2022. It has been a lot of long hours, clocking out of work just to go home and work, etc, but it has been worth it.

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
Relatively smooth, but not easy. The biggest things have been a scarcity of time and resources. There are only so many hours in the day and only so hard I can work myself for so long.

Because my business is so niche and requires a lot of specialized knowledge, it is hard for me to delegate. Thus, I have to be intimately involved with nearly every aspect of the business.

We’ve been impressed with Jack’s Guitarcheology, LLC, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Jack’s Guitarcheology is a Nashville, TN area purveyor of a weirdo and specialty guitars, vintage to modern. My name is Jack and I am a guitarcheologist with an affinity for all things funky and drenched in mojo.

In my guitarcheological digs, I specifically seek out dimestore guitars from yesteryear: Silvertone, Teisco, Kay, Hondo, Harmony, Conrad, Kent, Kingston, Kawai, Aria, Truetone, Airline, National, Maxitone, Valco, and Danelectro… just to name a few.

I also specialize in top-notch parts casters, intriguing pieces of playable art, bizarre (and admittedly obnoxious) noise-makers, vintage obscure guitar parts that you absolutely have to have, and my signature gold foil pickup-equipped vintage acoustic guitars.

Guitarcheology is short for “Guitar Archeology” and that is what we do here. We dig up old (usually broken) guitars and give them new life — upcycling at its finest.

Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
My best advice is to just stay as true to your real personality as possible and try to make your success fun for other people to watch.

I have found the best networking happens organically through making friends and maintaining relationships. The key is to find a way to be “on” all the time that doesn’t seem forced. Be a person everyone knows and likes.

Also, my Dad used to say “Have a guy for everything and be a guy for something.” I always set out to everyone’s guitar guy.

Pricing:

• We specialize in “budget vintage” and try to hit all price points from $100 to $3000+

Contact Info:

• Website: www.jacksguitarcheology.com
• Instagram: https://www.instagram.com/jacksguitarcheology/?hl=en
• Facebook: https://www.facebook.com/jacksguitarcheology/