Hidden Gems: Meet Julia Mason of JM Collective

Today we’d like to introduce you to Julia Mason.

Hi Julia, we’d love for you to start by introducing yourself.
Originally from Lake Tahoe, I went to high school in Los Angeles and felt that Nashville offered the perfect big-city feel in a small town. In my opinion, Nashville is the best of both worlds. I received my B.S. in Entertainment Industry Studies and minored in Communications at Belmont University. While there I interned at WME and Starstruck Entertainment to broaden my entertainment background before I joined the Hive Hospitality as their Director of Social Media and Marketing my senior year.

While there I gained an immense amount of knowledge in the hospitality industry but was eager to dabble in various fields. I later joined Light Switch Digital, a social media agency in LA, where I worked with various celebrities and musicians, including Foster The People, Sabrina Carpenter, Sugar Ray Leonard, Prive Reveaux, Ashley Greene, Claire Holt, Michael Franti, and more. I loved giving my clients the ability to focus on their passions fully and providing them with everything they needed to grow online.

During my time at LA-based Light Switch Digital as a Lead Account Manager, I noticed a huge gap in the Nashville market for a full-service social media agency. Determined to build a business with everything in-house—from brand strategy and creative development to brand partnerships— I filled a blank space in Nashville and founded JMC in 2019 as a one-stop shop for all things digital.

We all face challenges, but looking back would you describe it as a relatively smooth road?
I wouldn’t ever say starting a business is a smooth road. I don’t think anyone is ever prepared for the road of being a business owner – every day there is a new challenge and you are constantly learning new things.

Learning how to scale a business, saying no to clients that don’t make sense, hiring the right staff – these are all things that while the biggest blessings, have been moments to learn from.

Appreciate you sharing that. What should we know about JM Collective?
JMC is a full-service social media agency. This means we do everything in-house, from strategy and production to execution, management, and brand partnerships.

Our mission statement says a lot about us: “Social media is how the world sees you and the pressure to stand out has never been higher. Your story needs to disrupt your market and make people stop scrolling. At JMC, we believe the key is finding your uniqueness and making it the core of your content.

Think of us as your one-stop shop for all things digital; we strategize, create, and execute. We continually adapt, innovate, and think outside of your grid to optimize your narrative. We defy expectations and make it impossible for your competition to catch up.

Everyone has a story to tell, showcase your uniqueness through JMC. ”

Right off the bat, we began working with athletes, celebrities, musicians, and nationally recognized restaurants. This is because we act as an extension of your team, your social doppelgängers. We operate as an in-house addition but with much more reach (more hands on deck), knowledge, and capability. JMC aims to continually enhance the connections followers and customers have with our clients, and the affection our clients have for us.

We treat each client differently, our approach is never one-size-fits-all. We create content that makes people pause, deepens customer relationships, and adds to value perceptions. We amplify our clients’ core strengths – giving them something to rally behind and believe in.

We’ve worked with MLB players, Peloton instructors, large hospitality companies, national brands, small businesses ready to invest in putting their best foot forward on social, and everything in between.

Brands that JMC has worked with include Williams-Sonoma, Crate&Barrel, Skechers, Adidas, Vital Proteins, Evolution Fresh, Lowe’s, and more.

With the help of JMC, clients have been featured in Condé Nast, People, Elle Decor, Oprah Magazine, The New York Times, and ESPN, and recognized by The James Beard Foundation.

Contact Info:

• Website: jmcollective.com
• Instagram: https://www.instagram.com/jmcollective.nash/