Hidden Gems: Meet Kelly Swavely of Best Face Forward, LLC

Today we’d like to introduce you to Kelly Swavely

Hi Kelly, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I graduated nursing school in 2003 and began my career in emergency medicine . I absolutely love the ER but after having 3 children, the fast pace and busy shifts began to take a toll . I started working part time in an IV therapy clinic and that really opened my eyes to the wellness side of health care and I started having an interest in nursing outside of the hospital . Then one day between shifts, I scheduled a botox appointment for myself , I had to take my youngest child with me . The clinic I went to turned me away because I had my daughter with me . I was disappointed that on the rare occasion of me doing something for myself , I was turned away for not having childcare set up . That really got me thinking that aesthetic care should be more inclusive , looking great shouldn’t just be for the wealthy , or those with a wide open schedule . So it became my mission to create an aesthetic practice that was accessible to everyone . I learned about the training program with smiley aesthetics in Nashville and was given all the tools, training and support I needed to start my own business . Now, one year later I have over 100 clients that I treat , I bring my services to them , I offer payment plans , flexible scheduling and of course I treat busy moms without the need for childcare !

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
If you would have told me 5 years ago that I would own my own business , I would have never believed you. As a nurse , I felt very confident in my skills to care for patients but the idea of managing a business was something I never thought I was capable of . However , if there is one thing about me you should know, it’s that I will go to any lengths to achieve a goal I have set for myself . Creating Best Face Forward , LLC took a lot of my effort , I was not only learning a new nursing skill, I was becoming a business owner . From website design, money management, legal requirements, social media marketing , and time management , there was a great deal of challenges and plenty of days I felt I was failing as a mom, or a wife . I was spread so thin trying to give my attention to my new business, my family and work two additional jobs. The days were long but when I received the notification that a new client had booked my services I was renewed , and I was so proud of myself .

As you know, we’re big fans of Best Face Forward, LLC . For our readers who might not be as familiar what can you tell them about the brand?
Best Face Forward, LLC is a mobile aesthetics company located in Lebanon TN. My business is “powered by smiley aesthetics” meaning I am an independent provider and business owner operating under their umbrella , similar to a franchise . My medical director, policies and procedures, product purchasing , training and compliance is through Smiley Aesthetics .
I have my bachelors degree in the science of nursing and I am a certified nurse injector . I specialize in botox, micro needling , lip filler , facial filler and provide all of my clients with full facial assessment to allow us to make a plan targeted to their unique aesthetic goals.
I am also a wife and a mom to three children, I have been a botox consumer for many years and I know the sense of intimidation you can feel when you walk into most medical aesthetic spas. The thing that sets me apart from all of the other aesthetic providers is my relatability . Like many of my clients, I am a mom juggling two jobs, multiple kids , sports schedules , and a budget . My clients aren’t famous, they aren’t incredibly wealthy, they don’t come in dressed in designer clothes . But they do deserve to love the skin they are in . I named my business Best Face Forward , and my logo displays the letters “BFF” … because everyone deserves to have a BFF in the aesthetics space, a relatable down to earth friend who just happens to be educated and trained to help you look your best !
I offer payment plans, competitive pricing , package deals and will always work with clients to help them stay on budget .

How do you define success?
Success to me is freedom . The freedom to have flexible working hours and the freedom to be present for your family . Success is having time for work, self care, family time, and rest. Success is finding true joy in what you do for work, feeling useful and productive without feeling burnt out. That’s why entrepreneurship has been a goal of mine. Reaching this level of success will motivate me with Best Face Forward, LLC always.

Pricing:

• Botox $11/unit
• Lip filler $700/syringe
• Facial Filler $800/syringe
• Micro Needling with Exosomes $450/session
• Kybella double chin treatment $600/vial

Contact Info:

• Website: https://www.bffinjector.com
• Instagram: https://Instagram.com/mybff_injector
• Facebook: https://Facebook.com/bestfaceforwardllc
• Other: https://linktr.ee/kellyswavely