Hidden Gems: Meet Nia Tolbert of FYE Social

Today we’d like to introduce you to Nia Tolbert.

Hi Nia, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I hail from the open prairie of Wichita, KS, with a burning passion for making it big in the music industry. Despite being raised by my grandparents after the tragic loss of my mother, I was determined to chase my dreams and help children facing adversity through music.

My hard work paid off when I got accepted into Belmont University, convinced that it was the perfect launching pad for my music career. However, everything changed when I became a mother to my eldest son, Lincoln. Suddenly, my priorities shifted, and I was drawn to the marketing world. During my freshman year, I started volunteering for the International Black Film Festival, and over time, became an integral part of the team as an Assistant Director of Operations. I spent years working tirelessly to assist with marketing and operations for the festival, finding joy in bringing the event to life and showcasing diverse voices in the film industry.

This newfound passion led me to switch my Bachelor’s degree to Corporate Communications with a minor in Marketing. I discovered the power of storytelling through social media and was driven to create messages that could impact the world. Working in fast-paced environments and reaching the masses fueled my creativity even more.

As a single mother, I was determined to achieve greatness and began freelancing for tech companies, healthcare boutique firms, and non-profit organizations. However, after experiencing postpartum depression and hitting rock bottom, I found myself back in Kansas, raising my son.

It took time, but I overcame my struggles and decided to chase my dreams again. With just a vision in mind, I packed up my Chevy SUV with my 6-month-old son and made the 10-hour drive back to Nashville. I knew I was destined for more, and despite being homeless and without a dime to my name, I remained focused on my goals.

With nothing but my vision and determination, I took a leap of faith and opened my marketing agency months after leaving my previous agency. Since then, I have been climbing the ladder of success, driven by my passion for creating impactful marketing campaigns and achieving great things for myself and my son.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Challenges are an integral part of our everyday lives. They shape who we are and how we handle adversity. I was overwhelmed with fear when I decided to open my marketing agency. As a new business owner, I was competing with more established companies and was aware of the intense competition in the industry. However, I knew I needed to overcome this fear and connect with others to succeed.

I realized that the biggest challenge in life was learning to walk by faith. When I left Kansas with my 6-month-old baby, I had no money and nowhere to go. But I trusted God and allowed Him to guide my path. Since then, I have been blessed beyond measure and have never strayed from my faith.

Opening my agency was just another hurdle to overcome, and with God’s help and determination, I succeeded. Although it was a challenging journey, it taught me valuable lessons about perseverance, faith, and the power of trusting oneself.

Alright, so let’s switch gears a bit and talk business. What should we know?
At FYE Social, we provide comprehensive digital marketing solutions and strategies. We focus on collaboration and innovative solutions to create effective campaigns that genuinely reflect the business’s message and goals. With our extensive understanding of social media, email marketing, inbound marketing, videography production, and marketing strategies, we can craft the perfect system for your business.

Bringing Brands and Community Together
Our authentication and intelligence services are tailored to provide specialized solutions to achieve desired outcomes. Our clients benefit from our comprehensive consultations, where we review their goals and objectives to create a tailored marketing strategy fit for their business. We provide vast analytics to measure the success of the process and ensure that tactics meet the desired return on investment. We also collaborate with our clients on multi-level partnerships, develop effective collaborations that cross borders, and inspire effective marketing solutions in today’s rapidly changing marketplace.

Our winning team and approach to Marketing and PR set FYE Social apart. With over 5 years in the industry, social is the future. We focus on the purpose that drives the brand, not the brand with a message. We then recently merged with Shubey Productions, adding more depth in marketing strategies with video, including live streaming services, corporate training videos, brand awareness campaigns, commercials, and animation.

What do you like best about our city? What do you like least?
Nashville has been recognized as one of the top cities for startups and entrepreneurship in the United States—ample access to a talented and creative workforce and a favorable tax environment friendly for small businesses. Nashville has much to offer to families and communities I love to tap into. Additionally, the city’s rapid growth in recent years has led to rising housing costs, increased traffic congestion, and a challenge to find funding.

Contact Info:

• Website: fyesocial.com
• Instagram: instagram.com/fyesocial
• Facebook: Facebook.com/fyesocial

Image Credits
Fye Social First photo : Ghostwavexo