Inspiring Conversations with Abby Bradley of Nova Social Co.

Today we’d like to introduce you to Abby Bradley.

Hi Abby, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Abby Bradley and Clare Jolly first met as colleagues at a startup marketing firm, where they quickly discovered a strong professional synergy and shared vision. Their collaboration sparked conversations about the ways they would approach running a firm of their own—one rooted in intention, innovation, and integrity. As ideas evolved into actionable plans, they made the bold decision to carve their own path and launch Nova Social Co.

Their leap of faith came in January 2020, just before the onset of the COVID-19 pandemic. In light of the uncertainty, Abby and Clare initially chose to grow their own independent client bases, with the intention of reuniting if the timing felt right. By spring 2021, it was clear that the right moment had arrived—and Nova Social Co. was officially born.

Since then, the company has grown from a partnership between two solopreneurs into a thriving team of talented, creative women. With team members based in both Nashville and along the Gulf Coast, Nova Social Co. proudly serves clients across a wide range of lifestyle-driven industries, including hospitality, food and beverage, DTC product brands, entertainment, and private aviation.

What began as a chance office seating arrangement has evolved into a deep friendship and a dynamic business partnership—proof that the right people, paired with the right vision, can create something truly impactful.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
In the early stages, defining our ideal clientele was a challenge. As any seasoned marketer will attest, it can be rare to find clients who both recognize the long-term value of strategic marketing and understand that meaningful results don’t happen overnight.

Marketing is not a quick fix—it’s an investment designed to yield sustainable growth over time. Early on, we often encountered the misconception that marketing support would deliver instant returns. However, through years of experience and refinement, we’ve developed tailored strategies that align with each brand’s unique goals. This personalized approach has not only produced measurable results but also fostered lasting partnerships built on trust and loyalty.

Appreciate you sharing that. What should we know about Nova Social Co.?
At Nova Social Co., we’re more than just a digital marketing agency—we’re creative partners for lifestyle brands that want to make a bold impact. Based along the Gulf Coast and founded in 2020, we specialize in full-service marketing strategy for luxury lifestyle, hospitality, wellness, and product-based brands. From social media management and Meta Ads to content creation and email marketing, we help businesses show up with confidence and consistency across digital platforms.

What sets us apart is our highly personalized approach. We don’t believe in one-size-fits-all solutions. Instead, we dive deep into your brand voice, audience behavior, and long-term goals to create custom strategies that are not only beautiful, but effective. We pride ourselves on being a boutique agency that delivers big results, acting as an extension of your internal team.

We’re most proud of the relationships we’ve built and the impact we’ve had—helping brands grow their digital presence, scale revenue, and turn casual followers into loyal brand advocates. Since our founding, we’ve managed over 100 brands and built a reputation for creative excellence and strategic growth.

Whether you’re launching something new or ready to take your established brand to the next level, Nova Social Co. is here to elevate your presence and amplify your message in a way that feels true to you.

Do you any memories from childhood that you can share with us?
Growing up in Orlando, Florida, it’s no surprise that I spent a lot of time at Disney World. Some of my fondest childhood memories are of spontaneous afternoons at Magic Kingdom with my family, riding our favorite attractions multiple times in a single visit (something that feels nearly impossible today!). Over the years, I have become so familiar with the parks that I could probably navigate them blindfolded, instinctively knowing where I am and where I’m headed.

Pricing:

• Social Media Management – Starting at $3000/ month
• Content Creation – Starting at $1500/month
• Strategic Advisory for In-House Teams – $1000 one time fee
• Meta Ads Management – Starting at $1500/month + Ad Budget
• Email Marketing – $1500 Drip Campaign Set-Up / $200/ Newsletter

Contact Info:

• Website: https://www.novasocialco.com
• Instagram: @novasocialco