Inspiring Conversations with Cody Patrick of SWEAT440

Today we’d like to introduce you to Cody Patrick.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I am the CEO and Co-Founder of SWEAT440 as well as the local Nashville Franchisee for the brand. I was born and raised on a cattle ranch in Wyoming and after graduating college, I went to work on the cruise ships as a way to see the world. That landed me in Miami where I began my fitness career. I worked for Equinox for a few years and then eventually opened my own personal training studio. That studio eventually became the largest personal training business in Miami.

In 2018, I co-founded SWEAT440 in Miami Beach. We have quickly grown to more than 20 studios across the country and expect to open another 20 in 2024. I have always wanted to have an impact in the world and fitness has always been my calling. So, I am using SWEAT440 as a way to impact as many people as possible! I have always loved Nashville and am very excited about the opportunity to be a part of this community! We are bringing 2 studios to this incredible city. We have one open in Music Row already and our second will be in North Gulch in Spring of 2024.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Ups and downs are a part of every business. As you might imagine the fitness industry was impacted heavily by the pandemic and it happened during a key point in the growth of our brand.

However, I am a big fan of the book “The Obstacle is the Way” and so I tried to use some of that stoic philosophy to not only survive the bump in the road but to use it as an opportunity. We have been fortunate to not only survive the last few years but thrive!!

We’ve been impressed with SWEAT440, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
SWEAT440 is the most convenient and efficient HIIT-style workout in the industry. We set out to overcome the number 1 reason people don’t exercise……they don’t have time. We developed a 4-station 40-minute class with a rotating system that allows us to start classes every 10 minutes instead of the more traditional start times that happen every hour or 90 minutes. This means that you can show up and take class any time that you want that fits your schedule. So if you oversleep or get caught in traffic you don’t have to worry; there’s another class starting every 10 minutes.

We started the concept in Miami Beach in 2018 and it took hold. People love the flexibility in their schedule and it has been shown to make it possible for our customers to work more often and therefore get better results. We use technology to guide the classes on TV screens so that our coaches can give more individualized attention. They are there to motivate, support, and modify if needed for you. We also have an amazing sense of community. Our members love the environment where they can feel welcomed and oftentimes meet new friends. The design of our workouts is perfect if you have a workout partner you like to exercise with. We also have a large focus on doing community outreach and supporting other local businesses. These are just a few of the things that make SWEAT440 a home for so many.

I am so proud to now see the brand expanding into multiple states and communities and hear about all of the incredible success stories from our loyal customers. We set out to make an impact through health and fitness and I am so excited to personally be the one to bring it to Nashville which has always been a special place to me. I cannot wait to hear the incredible success stories as they begin to form in this incredible city. We are already open in Music Row and have a second studio opening in North Gulch in the early spring of 2024.

Have you learned any interesting or important lessons due to the COVID-19 crisis?
Patience, perseverance, and flexibility. We had to shut down operations for a while and it threatened our entire business. It was heartbreaking and scary for us just as it was for so many people.

We were anxious to get the doors back open and help people keep themselves healthy and strong. We used the downtime to assess many aspects of the business and optimize and improve anything that we could! We came out the other side better and stronger because of it.

Pricing:

• Unlimited Monthly workouts $99
• First month 50% off
• The first class free for locals
• Other package options are available too.

Contact Info:

• Website: sweat440.com
• Instagram: @sweat440
• Facebook: @sweat440
• Youtube: @sweat440, @sweat440musicrow, @sweat440gulch