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Inspiring Conversations with Tiffany Anton of Powered By Her

Today we’d like to introduce you to Tiffany Anton.

Hi Tiffany, we’d love for you to start by introducing yourself
As a former high school teacher, I have always had a passion for helping others. I decided to “retire” from teaching in 2011 to take some time with my daughter at home. Fast forward to 2015, now a mom to two beautiful girls, I decided it was time to get back into the workforce. I dabbled with social media a bit for some local businesses and got connected to The Biz Foundry, the regional Entrepreneur Center for the Upper Cumberland. I was hired on as a marketing manager and my passion took off. I had no idea that helping small businesses would fill my heart so much. After a year or two with the job, I saw a need for support and connection within the women’s entrepreneurial community.

In 2018, Powered By Her was born! We started with a podcast on a local radio station telling women’s inspirational stories of starting their businesses. We also launched a monthly lunch where we have brought in speakers on topics ranging from LinkedIn and how to grow your network to intuitive healing. At the start of 2021, we were able to bring Powered By Her to video format and take it to another level. After achieving over 10,000 downloads of the podcast, we realized how big of a need for this community there is. We are in the process for planning for a Powered By Her women’s entrepreneurial conference in 2022!

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Overall, it has been a fairly smooth road. I often feel like life has just opened the right doors at the right time for me. Since I was able to start Powered By Her as a side hustle, I was not dependent on it for income, I was able to grow my community and followers organically and have just decided that now is the time to push it bigger.

I am sure that there will be struggles going forward but I have a strong network of entrepreneurs and resources in my community. I am not afraid to ask for help or to bring people into my circle to help me make progress!

As you know, we’re big fans of Powered By Her. For our readers who might not be as familiar what can you tell them about the brand?
Powered By Her is a community for women to provide inspiration and connection. We offer monthly networking lunches, bimonthly podcasts, after-hours celebratory events and more! So many females are selling their business services to others where Powered By Her is able to showcase the many different women of rural Tennessee. I am proud that our brand is set on strong women who are out there getting things going. Many times, female brands are soft with pale colors. I like that Powered By Her is strong colors with a nod to Rosie the Riveter getting things done!

We offer membership for those who want to join the community to help support what we are doing. They can find more information at

Is there anyone you’d like to thank or give credit to?
The Biz Foundry is our local entrepreneur center and my “day time” job. They have supported the community since day 1. The connections and overall encouragement has kept things going. Stonecom Media started the podcast as a free recording through their local podcasting group at the start. It provided a way for us to showcase the amazing talents that we have in our community. Cookeville Creative decided to take Powered By Her to the next level with their support of hosting the podcast. They created a set and produce & publish the bimonthly recording. First Volunteer Bank has provided lunches to be FREE for as many as 50 women some months! Their support has allowed us to keep the overall community very inclusive.

Contact Info:

Image Credits

Cookeville Creative
Matt Lewis Photography

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