Inspiring Conversations with Will Martin of Southern Turf Co

Today we’d like to introduce you to Will Martin.

Hi Will, thanks for joining us today. We’d love for you to introduce yourself.
Growing up, I always remember how much pride my parents took in the making their yard look nice. It made such an impression that it was one of the things I was most excited about when we bought our first home. My excitement quickly faded after our home’s first fall season and the truckloads of leaves required to be raked and bagged. I went to Home Depot and bought all the tools and gadgets to take care of our first lawn.

As my wife, Hannah, and I started our family, I quickly realized that while I really enjoyed spending time outdoors, I wanted to enjoy the outdoors with my family. Since I spent the first part of my career working in Finance for Delta Air Lines, I didn’t have as much time at home with Hannah and our kids (Jessel (11), Reva (9), and Walter (6.5).

Fast forward to 2020, when I had just returned from an exciting 2.5-year stint living abroad with my family in Mexico City. I knew I was ready to do something different professionally and had always dreamed of owning my own business. I looked into several different opportunities, but I needed help finding something I was passionate about. Around the same time, a neighbor of mine had artificial grass installed in his front yard. My interest was piqued as it looked quite different from the “astroturf” I was familiar with from playing sports as a kid. I started looking at the offerings for Synthetic turf in the area and was underwhelmed by the options. I saw an opportunity to pursue something I was passionate about, which also gave me a creative outlet. Installing artificial grass in our yard has been a game changer. It has become the perfect place to play, have a picnic, and take a nap. The kids love that they can go outside and play right after it rains. The best part is, we don’t have to clean up after mud tracks when they come back inside!

You wouldn’t say it’s been obstacle-free, but so far would you say the journey has been smooth?
Working outdoors comes with its challenges. Each project presents a new and exciting challenge. No yard is the same, allowing our team to be creative and find the best artificial grass system for each client. From the summer heat afternoon thunderstorms to the occasional cold spell, our talented crews can work through it all to deliver a great final product.

We’ve been impressed with Southern Turf Co, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Southern Turf Co. specializes in the design and installation of synthetic grass applications. Whether indoor or outdoor, we are experts in landscapes, pet applications, sports fields, indoor training facilities, greens, or any area where natural grass is difficult to grow or maintain. We provide a personalized creative landscape design for any landscape, terrain, or property. Our dedicated and professional craftsmen with years of training and installation experience complete all our installations. We partner with homeowners, landscape designers, architects, general contractors, and subcontractors to meet unique project requirements successfully. The knowledgeable staff at Southern Turf Co. can turn your project vision into a reality with beautiful, naturally green turf all year long.

Are there any apps, books, podcasts, blogs, or other resources you think our readers should check?
I spend a lot of time driving to appointments and checking up on our projects, so a good audiobook or podcast helps me forget that I am stuck in traffic! I just listened to Dave Grohl’s book “The Storyteller.” I enjoy a book series from my friend, Justin Rishel – “Every Dying Hour” and the rest of the technothriller series of books.

Contact Info:

• Website: www.southernturfco.com
• Instagram: https://www.instagram.com/southernturfnashville/?hl=en
• Facebook: https://www.facebook.com/SouthernTurfNashville
• Yelp: https://www.yelp.com/biz/southern-turf-co-nashville-brentwood