Inspiring Conversations with Winn Dixi (Rikki Hannah) of RAVIN Dixie Inc. Motorcycle Entertainment Television

Today we’d like to introduce you to Winn Dixi (Rikki Hannah).

Hi Winn, it’s an honor to have you on the platform. Thanks for sharing your story with us – to start, maybe you can share some of your backstories with our readers.
My name is Rikki Hannah, but I am better known as, Winn Dixi. My three beautiful daughters refer to me as Mom.  I was born and raised in Franklin, Tennessee. I came from a long line of strong women. After losing my Mother to a car crash just before my 13th birthday, I learned early on that nothing in life is promised, and life has got to be lived. My Dad is a dreamer who inspired me to dream big.

I am the creator and co-owner of Ravin Dixie Inc. Motorcycle Entertainment Television. Motorcycle Entertainment Television is a streaming service available for streaming on Roku and Amazon Fire TV. Motorcycle Entertainment Television provides an exclusive peek into the private lifestyle of the American Biker. Our original series and documentaries are created by Bikers and told by Bikers. Giving our viewers the unique American Biker’s perspective – from Biker’s travels, lifestyle, fashion, food, music, and more – we deliver it all!

Motorcycle Entertainment Television began as Ravin Dixie Line, a motorcycle culture-inspired apparel line. I majored in Fashion Merchandising and it was always my goal to start my own line. In 2016 I came up with the concept of Ravin Dixie Line, a Biker inspired apparel line. I have been a part of the Motorcycle Community in Nashville, Tennessee, since 2010. My life leading up to 2010 was mostly riddled with mishaps and bad decisions. I can admit that. When I joined the “Bike Set” (motorcycle community), I was taught news ways of living… better methods of channeling all my angst and anxiety. In a lot of ways, the Bike Set changed the direction of my life for the better. I owe a lot to the community for aiding in the positive trajectory of my path and I have a deep love for the culture, so when finally diving into my dream of being a fashion designer, I wanted the brand to pay homage to the culture. The online store, Ravin Dixie Line, went live on February 14, 2017; to much initial success.

No matter the mistakes I made in life, I have always strived for more knowledge, and a higher level of intelligence. I have always wanted to be the best at anything I’ve done. Even when I was bad, I was great at it.  I graduated high school with honors and college summa cum laude. I’m a big history buff and I love studying the past. So, when I designed the logo for Ravin Dixie Line, I wanted to challenge my contemporaries to think. I designed the logo to capture attention and provoke thought in others. I wanted anyone that wore the logo to know that they too could change. They could live a life without fear or resistance. I wanted my customers “Rebels” to understand that it was their birth right to prosper. A lesson never taught in any American History class. When designing the logo, all I could think of was freedom. What if we were never enslaved? How empowering would that be? How do you change the mindset of a “People” that were once enslaved? You start from scratch. I took the Mason Dixon flag that was designed in the 1700’s before the United States was formed and the flag represented the thirteen original colonies and redesigned it, theoretically rewriting the past. The flag was originally red white and blue. I changed the flag to black and white. The all-over black color represents unity and power. I left the stars representing free states in white on the logo and blacked out all the states that allowed slavery and replaced the stars with RAVIN and DIXIE. Virginia (the center star) is partial because it was originally a free state until broken in half.

The logo was so captivating and polarizing that it quickly spread like wildfire. The Nashville Motorcycle Community, with its strong sense of support, invited me to various events, and requested that I bring the Ravin Dixie Line pop-up store to sell my apparel. I was invited to pop up my store at more than a dozen local biker events in the first year. The online store drew mass attention from the blog titled, The Biker. The Biker blog was an online interview that featured an a local Biker every quarter voted on by other bikers. The Biker had to be a person that rode motorcycles and was doing great things in and out of the Motorcycle Community. In the fourth quarter of year 1, I turned The Biker into a vlog and started the Ravin Dixie Line youtube channel, a platform for bikers to tell their stories in their own words. The brand expanded.

By 2018 we did a statewide Biker calendar, and with the Youtube channel taking off, I started to get invited to attend Bike events from all over the South to pop up the Ravin Dixie Line store and bring my camera crew with me to capture the event. Pretty soon, Motorcycle organizations were paying me to come to their event. I would market their event via Ravin Dixie Line’s quickly growing social media platforms to bring patrons to their events. That, to me, is the only way to do business. It was a Winn, Winn for all involved. I started to produce and develop more motorcycle content and fell in love with bringing projects to fruition. I developed a Reality Series, The Real Femme Tales of Bike Life, in 2019. The Real Femme Tales of Bike Life starred a Biker named Sox out of Dallas, Texas, and three of her fellow female Bikers. The show captured their interactions with the Dallas Motorcycle Community. The show was published on the Ravin Dixie Line Youtube channel and was picked up by an independent Roku channel. As thrilling as it was to have the show picked up, I knew in my heart that we needed our own streaming platform as a Motorcycle Community. In the Fall of 2020, I purchased a streaming service. Our soft launch was in March of 2021. Our hard launch was on March 1, 2022. In the interim of the soft launch, I connected with my now business partner, JB Francis. We merged our brands as one and transitioned Ravin Dixie Line LLC into a Scorp, Ravin Dixie Inc., with the streaming service Motorcycle Entertainment Television, as a subsidiary of Ravin Dixie Inc.

Would you say it’s been a smooth road, and what are some of the biggest challenges you’ve faced along the way?
The road has been far from smooth. My main struggles are those inevitable mistakes anyone makes when starting and being a first-generation business owner. I had no idea what I was doing, but I’ve always been willing to take the risk. The greatest thing is my ability to learn from my mistakes. I’m willing to forgo popularity for the development of my ideas and projects. I’m fueled by my willingness to eventually take losses to attain the Winn. I have learned to be patient with myself and others. Being a business owner, you quickly learn that your business reflects who you are as a human, so if you want a great business, you have to be an even better human. For the most part I have let go of my anxiety and various idiosyncrasies that crippled me earlier in life. I refuse to go to war with myself, so to the best of my ability, I try to make the best decisions for my life and my company. Being the first to stick my neck out in most of the things I’ve brought to life, of course I have been harshly judged. I have grown to have a healthy respect for myself. I believe in my competency. I’m not afraid or ashamed of myself. I don’t become discouraged by my mistakes. I can take all the criticism and accept the changes that I need to make. I’ve learned to not be personally too captivated by praise either. I’ve become great at pushing past obstacles and staying dedicated to the various goals to continue taking Motorcycle Entertainment Television to the next level. I have a great support system across the US, and I am eternally grateful for that.

What do you think about luck?
My belief is that you create your luck by being prepared. I spend more time learning than executing. The more I learn, the easier it is to execute properly. I have to know in-depth about anything I’m diving into. Before I started the streaming service, I studied everything I could about Reed Hastings and how he started Netflix. Before I started the apparel line, I studied textiles and merchandising in college. Before opening the online apparel store, I consumed designers that inspired me, such as Ralph Lauren, Marc Ecko, and Daymond John. From Andrew Carnigne to JayZ, John D. Rockefeller to Steve Jobs. I’ve meticulously studied their stories, and incorporated their methods blending them into mine. I like to know that I am ready when opportunities present themselves to me. That way, luck is always on my side.

Pricing:

• It is $5.99 a month to stream our content
• You can pay $50 for an annual subscription to save money
• All of all of our apparel is $40

Contact Info:

• Website: MotorcycleEntertainmentTelevision.com
• Instagram: https://instagram.com/motorcycle.entertainment.tv?igshid=YmMyMTA2M2Y=
• Facebook: https://www.facebook.com/RDMotorcycleEntertainmentTV
• Youtube: https://youtube.com/c/RavinDixieLine

Image Credits
Orenthal J. Hannah Photography