Today we’d like to introduce you to James Moore.
Hi James, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today.
Where to start. In my senior year of high school (2010), I hurt my back deadlifting.
My school had a competitive powerlifting team and most athletes took part. Our coaches were history and math teachers and totally unqualified. One day during practice I lowered the bar incorrectly and blew out my L4 and L5 discs.
I couldn’t walk for 6 months.
After several consultations with specialists, doctors, surgeons, and chiropractors that all said I would need surgery and never play sports again or be active/physical. I rehabbed my injury and went on to join the Army.
Here I learned how much I loved to train other soldiers. One training exercise before deployment a man in my team had taken a simulated IED blast. He was a huge dude and I had to pull him out of the blast zone and into safety. I wasn’t strong enough to pull him. This was all simulated but the instructors reminded me that he died and it was my fault.
These are the two main events that brought me to where I am—the importance of being healthy, being strong, and knowing what you’re doing.
I hurt myself working out because I had no coaching. I couldn’t save my friend because I wasn’t strong enough. Anyone of these things could happen to anyone of us. I love to teach and pass on knowledge. It’s what sets me on fire! I want people to be well informed and educated about how to use their bodies.
This is the reason and passion that drives me. Over the years, I’ve gone through several coaching seminars and programs to become the best. I still have many years left to learn.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Countless struggles. I started 7 years ago with only 1 client and a few regular classes that I taught at my gym (HOTBOX)
Being young and proud. Inexperienced and weak-minded in the beginning. Every failure has a lesson and before I learned how to cultivate an architect mindset I let those struggles get the best of me.
I take responsibility for all of my struggles and shortcomings. I would often depend on others to do things for me and end up waiting on someone else to do what I wanted. That’s bullshit and it doesn’t work. I was in a bad habit of getting comfortable and stopped pushing forward. Get a new client, get a paycheck and then stop pursuing the next step.
I was too busy chasing girls and paying attention to superficial Things that didn’t matter.
Covid sucked, obviously but I was still able to do well. I had all my own gym equipment that I could keep in the back of my truck. I would set up shop in parking lots of my neighborhood and train. Everyone was out walking those days so advertising was easy.
After that, I learned even more about growth and opportunity. Learning a hard lesson about moving on from your comfort zone and getting into the real shit and finding my own success.
Can you tell our readers more about what you do and what you think sets you apart from others?
I’m a coach! Most say personal trainer and after a few sessions with me, you’ll learn I am a coach.
I specialize in movement and teaching people how to work out. I am well known within my community as a trainer and teacher. I also crushed a watermelon with my thighs and people like to bring that up.
I’m proud of a lot of things. Mostly how far I’ve come and how far I’ve taken my career. It’s really easy to put a personal trainer in your social media bio, it’s another thing to live life.
Every session I have with my clients is a complete experience. We are doing more than working the body. I help to train the mind as well.
What matters most to you? Why?
Are you familiar with Maslow’s hierarchy? That’s me and I’m super simple. Food, water, shelter, and love, lol.
With a solid foundation like that, I can truly begin to give back to my community
Contact Info:
- Instagram: @onemoorerep
- Youtube: One Moore Rep fitness

