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Life & Work with Jenny Cruger

Today we’d like to introduce you to Jenny Cruger.

Hi Jenny, thanks for joining us today. We’d love for you to start by introducing yourself.
I originally began my business because I wanted photographs of my son that I couldn’t seem to find anyone doing, so I took my business background and education to combine that with the artwork I love and wanted to provide for my own family and other areas families.

Eleven years ago, I began my business and now have a 1500 square foot private studio in downtown Franklin for maternity, newborn, babies, and families, along with over 150 dresses for moms in my studio wardrobe, as well as a full clothing line for babies and children, and dads. The studio focuses on simplicity + luxury for mamas when they are at a stage that usually is anything but luxury and simple.

My goal is to make them feel like that and provide tangible printed memories to remind them how sweet motherhood is, especially on those hard days.

We all face challenges, but looking back would you describe it as a relatively smooth road?
The biggest struggle has been sticking to my business policies. For a business to have long-term success this means pricing for profit, thinking about your overall brand long-term, etc. I’ve turned down opportunities that weren’t the best first and said yes to others that I learned I should have said no to. I also wish I could work with every client that inquires, but sometimes that’s just not possible due to budget or scheduling and that always makes me feel sad.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
In the Nashville area, I’m known for simple motherhood photography, focusing on maternity, newborns, and young families in my sessions. I began curated a studio wardrobe about 8 years ago because I saw a need to help style clients and make the process of family photos as easy and stress-free as possible for them, so I try to take care of as many aspects as possible (like wardrobe, hair, and makeup, etc) so they can simply show up and relax.

I am most proud of creating, equally, a business and art form that I absolutely love and takes care of my family. I think it’s so special to show my own children that I can do something I truly love, that matters to me, and matters to family, and have that contribute to our home.

What were you like growing up?
Growing up, I was both artistic and quiet with a side of me that, as early as high school, absolutely loved the business world and was fascinated by copyright law, marketing, branding, accounting, and more. I was, and still am not, outgoing and the party kid. I value simplicity, quality over quantity with just about everything in life.

Contact Info:

Image Credits
Jenny Cruger Photography

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