Life & Work with Rachel Permetti of Nashville

Today we’d like to introduce you to Rachel Permetti.

Rachel, we appreciate you taking the time to share your story with us today. Where does your story begin?
I have always been interested in shoes. My aunt tells a charming story of when I was three years old and wore pink plastic sparkle shoes to the beach and wouldn’t have it any other way. Fast forward to now and I can make my own pink sparkle shoes! I love fashion and have a Bachelor of Science in Fashion Merchandising from Kent State University. After college, I had my own wedding photography business. I love making a bride’s dreams come to life!

We all face challenges, but looking back would you describe it as a relatively smooth road?
It’s always hard to navigate a new venture. I wasn’t sure if I wanted to offer shoe repairs, but now I know I want to concentrate on making shoes from scratch. So, now I can focus on making made-to-order shoes and I do not offer shoe repair services.

Appreciate you sharing that. What else should we know about what you do?
I created Permetti Designs to serve women looking for elegant, playful, and modern shoes for their special day. I design and craft the shoes with customized details and fit because every bride is unique.

I’m most proud of the fact that I use a made-to-order system. I make the shoes as the orders come in so there’s less waste in the process. I try to be as sustainable as I can be.

I’m different from other shoe brands because I make the shoes by hand using quality materials. I also make shoe sizes that cannot be easily accessed. If you have narrow feet or a women’s size 13, I can make shoes for you!

What would you say have been one of the most important lessons you’ve learned?
I’ve learned to always stay true to myself and not take on too much work at once. I give my clients a lead time of four to six months for their shoes. I’m a full-time stay-at-home mom so I’m working around my family’s schedule. I wouldn’t want to rush any part of the process. I want each shoe to be carefully crafted to the best of my ability.

Pricing:

• Option 1 uses made-to-order designs in my archive with materials I have on hand: starts at $325
• Option 2 is more custom where we work together to make a vision come to life. I order specific materials for a client: starts at $425

Contact Info:

• Website: https://www.permettidesigns.com/
• Instagram: https://www.instagram.com/permettidesigns/
• Facebook: https://www.facebook.com/people/Permetti-Designs/61568178752082/#