Today we’d like to introduce you to Ann Williams.
Hi Ann, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Yearly Co. began with a simple, meaningful tradition in my family. My grandfather gifted my grandmother a gold bangle to mark their anniversary, and over time those bangles became a way to celebrate life’s milestones.
Wanting to carry that forward, I took a metalsmithing class at Vanderbilt, started making pieces by hand, and began gifting them to friends and family. What started in my garage slowly grew as more women connected to the idea of marking their own stories in a lasting way.
Today, Yearly Co. has grown into a fine jewelry brand with a showroom in Nashville, offering both ready-to-wear and custom pieces. At its core, it’s still about creating jewelry that holds meaning and becomes part of your life over time.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It hasn’t always been a smooth road. Building a business from the ground up came with a lot of unknowns, especially in the early days when I was figuring out production, pricing, and how to grow in a sustainable way.
There have been seasons of rapid growth that required us to quickly build a team and systems to support it. Today, that has grown into a team of nearly 20, made up mostly of women, with a showroom in Green Hills and an office and studio on Music Row. Along the way, we’ve also navigated challenges tied to rising gold costs and maintaining quality as we scaled. In April of 2024, I was diagnosed with breast cancer, which brought a different kind of challenge and perspective during that season.
Balancing growth while staying true to the heart of the brand has been one of the biggest ongoing challenges. Each step has shaped what Yearly Co. is today and continues to guide how we care for our customers and move forward.
Alright, so let’s switch gears a bit and talk business. What should we know?
Yearly Co. is a fine jewelry brand rooted in the idea of marking life’s milestones in a lasting way. We are best known for our solid 14k gold bangles, custom fit to each customer and designed to be worn daily as a reflection of personal moments, memories, and stories.
What sets us apart comes down to three things. First, our custom sizing process ensures each piece fits you perfectly. Second, we are deeply story-driven, with every design centered around meaning, whether that’s through engraving, stone selection, or the reason behind the piece itself. Third, we stand behind our work with a lifetime guarantee, so your jewelry can truly stay with you over time.
We also offer custom projects, allowing customers to incorporate heirloom stones or create something entirely their own. Our showroom in Green Hills was designed to feel warm and welcoming, alongside our office and studio on Music Row, where many of these pieces come to life.
Brand-wise, we are most proud of the community that has grown around Yearly Co. and the stories our customers trust us to be part of. We want people to know that what we offer goes beyond jewelry. It is something you carry with you as your story continues to unfold.
How do you think about luck?
I don’t think of it so much as luck as I do perspective. Over time, I’ve realized that everyone is figuring things out as they go, which has given me a lot of confidence in building the business and taking the next step.
There have been moments that felt unexpected in the best way, like customers sharing Yearly Co. and growing the brand through their own stories. There have also been harder seasons, especially walking through cancer this past year or so, which shifted how I see both life and work.
If anything, those experiences have made me more grounded and more grateful. They’ve reminded me to slow down, to stay present, and to keep building something meaningful with care.
Contact Info:
- Website: https://yearlyco.com/
- Instagram: https://www.instagram.com/yearlycompany/
- Facebook: https://www.facebook.com/yearlycompany/
- LinkedIn: https://linkedin.com/company/yearly-co/
- Other: [email protected]
