Today we’d like to introduce you to Brant Lyons.
Hi Brant, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I’m Brant Lyons, founder of OnBrant, a Nashville based social media marketing and content creation agency built at the intersection of real estate, design, luxury homes, and personal branding.
What began as a creative eye for storytelling has grown into a full service marketing agency helping real estate agents, builders, designers, and developers across Nashville and Middle Tennessee turn their work into influence.
My specialty is creating content that does more than simply look beautiful. It builds authority, creates brand recognition, and turns Instagram, Facebook, Reels, and Meta platforms into real business engines.
Because I also invest in real estate myself, I understand the market from both sides. I know what buyers notice, what sellers need to communicate, and how powerful the right story can be when it is paired with strategy.
Through OnBrant, I have helped clients elevate their public presence, become recognizable names in their markets, and generate millions, if not tens of millions, in real estate closings and transactions connected to social media visibility.
At its core, my work is about making people unforgettable online.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Yes, it has absolutely been a road filled with challenges, but I have learned that nothing meaningful in life is ever built without intense resistance.
Before founding OnBrant, I worked at Twitter, which at the time felt like my dream job inside a dream corporation. During COVID, I was furloughed, and as someone who thrives on people, connection, creativity, and momentum, that season was incredibly difficult. It felt like the life I had worked for had suddenly been paused.
But in many ways, that moment became the beginning of everything.
Being let go forced me to rebuild from the ground up. Around that same season, I began investing in real estate, and by 23, I sold my first condo and made over $200,000 in profit. That experience changed the way I saw wealth, ownership, marketing, and opportunity.
Before that, I had very little money and no safety net. I had to pick myself up, trust my creative instincts, and build a Nashville social media marketing agency from nothing.
Today, OnBrant allows me to help real estate agents, builders, designers, and developers grow their brands through content creation, Instagram marketing, Meta advertising, and strategic storytelling. What once felt like rock bottom became the foundation for the most rewarding chapter of my life.
I am beyond grateful for the struggle, because it gave me the resilience, perspective, and hunger to build something of my own.
Appreciate you sharing that. What else should we know about what you do?
My work lives at the intersection of social media marketing, real estate, luxury design, and creative direction.
Through OnBrant, I specialize in content creation for Nashville real estate agents, builders, interior designers, developers, and mortgage lenders. My focus is helping clients become recognizable names in their market through Instagram Reels, Meta platforms, brand storytelling, and highly curated video content.
What sets my work apart is the level of intention behind it. I am incredibly specific about the way content is filmed, edited, and presented. I want every shot to feel smooth, polished, dramatic, and memorable. Sometimes that means being a little more theatrical, a little more over the top, and a little more editorial, but that is exactly what makes people stop, watch, and remember you.
I believe social media is not just about posting. It is about presence. It is about showing up consistently, creatively, and strategically until your name becomes familiar before a client ever needs you.
I am most proud of building a Nashville social media agency that serves such a specific niche in real estate, new construction, luxury homes, design, and mortgage marketing. We put a tremendous amount of thought, creativity, and care into every piece of content, and that level of curation is what makes the work feel different.
What makes me stand apart also, is becoming really close with all of my clients. I know their life story and I know what drives their passions. And when you work with someone who genuinely cares about you as a human, you will make amazing content with one another, because you understand their story.
We all have a different way of looking at and defining success. How do you define success?
This is very simple to me. Success is waking up every single day and getting to do what I love. As cheesy as that sounds, I genuinely love all of my clients and I love what I get to do. So success to me is overall happiness in my business. Happiness is a gratitude thing and everything that you do.
OnBrant has allowed me to live such a beautiful life getting to work with such incredible people not only in Nashville, but across the US.
Pricing:
- Our clients monthly packages start at $2000 a month.
- Our minimum agreement is at least 12 months but a lot of our clients signed 18 to 24 month contracts to guarantee their pricing.
- We also offer quarterly shoots that start at $4500, this is wonderful for people who might not want to shoot every month and they’re still getting a ton of content that they can use all quarter long.
Contact Info:
- Website: https://www.OnBrant.com
- Instagram: https://www.instagram.com/brantlyons and https://www.instagram.com/stayonbrant
- LinkedIn: Brant Lyons
