Today we’d like to introduce you to Crystal Haner. Them and their team share their story with us below:
Introducing Enova Cosmetics—One-Step, Spill-Proof, and Portable DIY Gel Polish Kits
Launching During The Pandemic, On-The-Go Gel Nail Polish Kits From Enova Cosmetics Are Designed For Busy, Modern-Day Women.
Alexander, Ark., January, X, 2021 – A salon-quality gel manicure is now just a click away with the spill-proof and portable gel polish system from Enova Cosmetics. Our one-step gel nail polish dries in as little as 45 seconds, saving precious time. Made in the USA, these cruelty-free and long-lasting gel polishes are also 5-free—no solvents, DBP, toluene, formaldehyde, formaldehyde resin, or camphor.
Women are multitasking like never before; Working from home, juggling family time, and even homeschooling their kids. There’s never enough time with busy, chaotic schedules to spend hours attempting complicated at-home gel manicures. Unlike traditional at-home nail kits that require women to carve out time to teach themselves technical skills and dedicate hours each time they sit down to do their nails, Enova Cosmetics’ gel polishes are truly one-step—no base or topcoat needed.
“Women today need new and more convenient options—that’s exactly what we want to offer, especially in these unprecedented times. Our gel manicure kits are the only ones on the market that are giving women the ability to polish their nails on their time, within their chaotic lives, not against it,” said Co-founder Crystal Haner.
All Enova Cosmetics at-home gel polish kits come with a cordless, compact, lightweight, easy-to-use, 100% portable and rechargeable LED nail lamp that charges easily with a USB cord and can be used anytime, anywhere. It cures freshly painted nails quickly, in as little as 30-60 seconds.
The gel dissolving nail polish remover does not require foil or soaking, removing the lifted gel in as little as 4-6 minutes, making it easier, faster, and more convenient to switch out gel nail polishes.
“The industry has been stagnant in terms of innovation when it comes to applying nail polish. The traditional methods were never practical, but especially in today’s world, they don’t fit our schedules or match expectations,” said Co-founder Nicole Snow.
Prices range from $17.99 for individual Gel Polish Tubes to $54.99 for a full Save & Slay Gel Manicure Kit that comes with two gel nail polish tubes, an LED cordless nail lamp, an Enova cosmetic bag, and a professional 100/180 grit washable nail file.
For more information, visit www.enovacosmetics.com.
About Enova Cosmetics. Enova Cosmetics is a new cosmetics company that creates professional, portable, and spill-proof gel manicure kits designed for women on the go. Having launched in February 2020, Enova Cosmetics hopes to make a splash in the giant nail industry by continuing to provide innovative nail products to help women approach the new today.
Website: www.enovacosmetics.com. Company: Enova Cosmetics.
NOTE: STARTER KITS ARE CURRENTLY LISTED ON SITE FOR $32.00 & SAVE & SLAY KITS ARE CURRENTLY LISTED FOR $38.00 – JUST CHECK OUT OUR WEBSITE OR CONTACT ME DIRECTLY BEFORE PUBLISHING IF YOU ARE LOOKING TO PUSH OUT PRICING SO WE CAN MAKE SURE THE PRICING IS IN ALIGNMENT, ADDITIONALLY OUR POLISH TUBE AVERAGES 20 GEL MANICURES! IT’S A HUGE MONEY AND TIME SAVER!
The nail care industry is projected to hit 11 billion dollars by 2027. In terms of application, there hasn’t been progress made since the 1940s. We genuinely feel, with such a market, we have the opportunity to completely change the way individuals polish, giving them back the time they already feel they never have enough of.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Being a small business presents itself with several challenges. We launched during the middle of a pandemic and experienced several setbacks with shortages of raw materials and shipping delays.
Lack of funds is another challenge. Having the means to create brand awareness to find more customers is huge for us and having the means to advertise it is just as critical.
The IOS update last summer really put a kink in our plans in regards to our marketing spend and we simply were not able to retarget and gain the same return on investments which was super devastating for us.
Appreciate you sharing that. What should we know about Enova Cosmetics?
Individuals today simply do not have the time or money to waste on expensive salon visits or lengthy 3-step gel systems.
Most gel polish systems on the market contain inconvenient and heavy glass bottles, lengthy and tiresome steps, and of course large UV/led lamps that require an outlet. To combat the time, expensive price tag, and inconvenience, we created an on-the-go gel manicure system that’s spill-proof, nontoxic, and cordless.
We are the only company on the market today that positions the spill-proof, innovative gel polish as part of an on-the-go system. We’re truly empowering individuals to give themselves a confidence boost whenever and wherever they’d like, without having to search for an outlet or waste time in a salon.
Crystal Haner has over 15 years of working as a Marketing Director and Product Development in the health and beauty industry. I’ve always had an obsession with nails and polish and felt having my nails done made me feel put together even when I might not have been. LOL, I have a NY nail tech license and even opened up my own shop in upstate New York at the age of 18.
Nicole Snow is a serial entrepreneur, she specializes in creative photography, marketing, and brand awareness. She was never a nail girl until she started using Enova! Being a mother, she saw there was a huge need for a product like this!
We are most proud of our brand authenticity and inspiring women on the importance of self-care.
We want your readers to know we offer on-the-go self-care solutions for individuals who simply do not have the time or money for lengthy salon visits. You can get 20 manicures out of 1 polish tube and do touch-ups on the go! Not to mention, our removal system is amazing!
No more setting your fingers in harsh acetone for 10-20 minutes, you can easily remove our gel polish with our Strip’d gel polish remover that takes 4-6 minutes to remove.
Do you have any advice for those just starting out?
Our advice would be to just START! You may not know how to do everything, but you will eventually figure it out!
We experienced the fear of launching a new product into the world and wondering if individuals were even going to like it and we stayed in an analysis paralysis mode for the first few years before officially launching.
Additionally, we cannot stress enough, that having several mentors and joining small business groups and organizations in your local area or online is super beneficial to the success of your business.
Being able to network and connect with other like-minded individuals has been a huge turning point for us and we wish we were confident enough to reach out back then, it probably could have saved us a lot of time and money.
- Starter Kits – $32.00 Comes with 1 Gel Polish Color + Lamp.
- Save & Slay Kit – $38.0 Comes with 2 Gel Polish Colors + Lamp + Washable Nail File & Cute Cosmetic Bag.
- Nail Slayer Gel Removal Kit – $24.99 – Comes with Strip’d Gel Removal, 3N1 Nail Tool & Nail Buffer.
- Website: enovacosmetics.com
- Instagram: @enovacosmetics
- Facebook: https://www.facebook.com/EnovaCosmeticsUSA