Meet Jenny Abrams

Today we’d like to introduce you to Jenny Abrams.

Jenny, we appreciate you taking the time to share your story with us today. Where does your story begin?
Professional organizing is a second career for me. I graduated with a masters degree in social work and worked as a medical social worker for 16 years. I always had a love for organizing and when my position at the hospital I worked at was eliminated, I decided to turn my love and passion into a business. I felt that my my communication skills as a social worker would be a huge benefit to me as I changed course to help families in a different, but still important way.

Initially, I provided both organizing services and decluttering services for clients moving/downsizing. When I relocated and rebranded my business to Nashville (from Chicago), I decided to focus my services just on organizing projects. My specialty is working with busy moms and families to create peaceful spaces in their homes to relax, enjoy, and entertain. I work with these clients to develop and embrace new strategies for organization as well as create aesthetically beautiful and functional spaces.

We all face challenges, but looking back would you describe it as a relatively smooth road?
There are always struggles along the way when you run your own business. For starters, my background is in social work, not marketing, and I didn’t realize how much time I would spend on marketing my business. At first, marketing did not come naturally to me. Fortunately, I’ve turned to coaches, mentors, books, and podcasts to brush up on my social media and marketing skills. Secondly, as a business owner with no full-time employees, you wear a lot of hats, you have to do almost everything in your business and decide what’s most important to focus on to maximize your time, energy, and resources.

Thirdly, it’s easy to fall into the trap of working all the time because there is always something else that you can be doing to further your business goals. But, at the end of the day, you have to balance work and personal time, especially if you are a mom and want to have quality time with your family.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
Prior to 2020, all of my business took place at my clients’ homes. Everything changed when Covid made it difficult to safely organize in homes and that’s when I decided to add a virtual platform to my business. In-person and virtually, I organize any room in a home, such as pantries/kitchens, playrooms, bathrooms, closets, garages, and basements. Depending on the client’s budget, timeline, and goals, a project can be as simple using what a client has in the space and possibly introducing a few new organizing products to more complex projects that involve transforming the space with a custom system. Regardless, every client project is unique and the systems created are tailored to the specific needs/goals of the individual/family. My favorite part of the process is selecting organizing products, based on the client’s aesthetic preference; products that blend beautifully and cohesively to elevate the space!

Pricing:

• $49 Curated Home™|DIY Organizing product bundles
• $299 Virtual Organizing Session
• $80 and up Hands-on Organizing Services (in person)

Contact Info:

• Email: [email protected]
• Website: www.organizedbyjenny.com
• Instagram: organizedbyjenny
• Facebook: organizedbyjen
• Other: Pinterest @organizedbyjenny

Image Credits
Cameron Hinkle