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Meet Jillian Breen of Vivi Cute Event Rentals

Today we’d like to introduce you to Jillian Breen.

Hi Jillian, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My name is Jill, and I am the founder of Vivi Cute Event Rentals.

While my husband, Kevin, and I were quickly planning our wedding, I envisioned a beautiful floral arch to complement our stunning ceremony location, but I had a budget and couldn’t afford a florist. I was surprised by how few options were readily available or within my price range in the faux floral world. It was here that the idea for Vivi Cute Rentals was born!

This business is essentially a love letter to my daughter, Vivi (who is indeed quite cute). She was six months old when I felt ready to take on this new project. As a full-time working mom with a career outside of Vivi Cute, I was craving an opportunity to build something on my own and give myself some creative freedom.

With incredible support from my husband and my sister, I’m proud to say we are building something really fun and rewarding.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
We are a new company trying to break into the event rental space in Nashville. The networking and relationship building aspect of new business ownership is something you don’t realize takes an enormous amount of work at the beginning.

Learning how to introduce yourself in a way that leaves a memorable first impression, teaching yourself the ins and outs of social media and trends, finding ways to stand out – all learning opportunities!

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
We specialize in high-end faux floral accents and event decor. Think floral arches, floral walls, champagne carts, candle and other table decor accessories.

Our rental model makes luxury floral accents accessible to a broader range of clients who want that high-end look without the premium fresh flower price tag or the waste that comes with single-use arrangements. They are really dynamic pieces – perfect for weddings, bridal showers, baby showers, corporate gatherings and more!

I think what sets us apart is that renting florals from us is truly hands off – once you select what piece you want we will handle all communication with venues, pick-up, installation, drop-off – we want to be the stress free option that hosts crave when they are planning an event.

We want readers to know that we love custom work, if we don’t have what you need feel free to chat with us about it.

We also want to be known for reliability and responsiveness. Hospitality and customer service is important to us.

Any advice for finding a mentor or networking in general?
I’ve found it to be really beneficial to just introduce myself to anyone and everyone in the event space and beyond. It’s been great to chat with other small business owners about their story – how did they begin, how are they growing, and where do they want to see themselves?

Everyone starts somewhere and there is always something to learn when it comes to growth and business in general, even if it’s just making a new friend I think it’s worth it to always take the opportunity to introduce yourself and get on a call!

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