Today we’d like to introduce you to Joe.
Joe, we appreciate you taking the time to share your story with us today. Where does your story begin?
Second String Leather Company is a Grand Rapids, Michigan based company that repurposes used sports equipment into handcrafted leather goods like wallets, keychains, watch bands and bathroom bags. Founded by Joe Messina and Zac Smith, the company gives a “second life” to retired gear, creating unique, one of a kind products that carry the story and memories of the game. They also have a custom program where customers can send in their own used equipment to be transformed into new items.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Founded in 2019, Second String has experienced steady growth year after year, expanding its lineup of handcrafted leather goods. What began with hockey has evolved into a broader celebration of sports heritage with football, golf, and baseball collections launching in 2026.
At Second String, giving sports fans a tangible piece of sports history is at the heart of everything we do. Each product is more than just a leather good, it’s a story, a piece of nostalgia, and a true conversation starter that captures attention and connects generations of fans.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
Second String prides itself on creating one-of-one pieces, each one truly a work of art. Every product is meticulously handcrafted by our skilled artisans, whose passion for the game is reflected in every detail. As we like to say, each stitch tells a story and through our leather goods, those stories live on in every piece we create.
Contact Info:
- Website: https://www.secondstringleather.com
- Instagram: https://www.instagram.com/secondstringleathercompany
- Facebook: https://www.facebook.com/SecondStringLeatherCompany
