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Meet Leeann Koppel

Today we’d like to introduce you to Leeann Koppel.

Leeann, we appreciate you taking the time to share your story with us today. Where does your story begin?
Seven years ago my husband and brother started a roofing company and I really wanted to help them out any way I could. At the time I was a stay-at-home mom, with a cosmetology license I wasn’t really using. Facebook and Instagram were becoming a thing for businesses and I was seeing so many of my hair colleagues grow successful businesses by utilizing social media so I approached the guys and told them I wanted to take over our marketing and gear it all to social media. Even though roofing isn’t technically a “sexy” product, I felt I could still grow a following using similar techniques I saw my friends doing.

Within 4 years, our following grew tremendously, but more importantly, the business became a massive success, going from nothing to almost 20 million within that time frame. So as people witnessed our growth within our pages I kept having other businesses reach out to me and ask for help. Soon enough it was so many that my husband and our mentor suggested I open an agency. At first, I felt fear and self-doubt settle in, and didn’t feel I was good enough to open a business in the marketing industry. It took me about a year to finally commit and ever since it has been an absolute whirlwind. I dove all in, bought every course I could find, hired a mentor, and went to social media conferences to become as knowledgeable in the space as possible. Now almost 4 years later I have let my cosmetology license go and am full-time in marketing. I have helped many small business owners grow their Brands to reach the true success they never imagined.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Social Media Marketing is an ever-evolving industry.

There are trends to follow, updates constantly and of course haters/trolls that businesses never truly dealt with before. It has been a true roller coaster since starting my business but every moment has been worth it. As long as I continuously stay educated and I ignore the mean people behind the keyboards all will be good.

Appreciate you sharing that. What else should we know about what you do?
I strategize how to effectively grow your Brand on the social media platforms that fit your industry best. We offer complete management of your business pages including content creation and videos. We also offer a certification program for you or your social media manager to learn everything we know about internet marketing. Our specialty is our video production along with how we strategize how to grow your Brand quickly.

We travel all over the US to cater to our clients, which is the best thing about social media, you are able to access it from anywhere in the world. I am beyond proud of the skills that content creators and editors possess to truly help our clients stand out from the rest.

What do you think about happiness?
I absolutely love hearing my clients tell us how much they love the videos we create for them. How we fulfill the vision they had in their head with our videographer and editor. Especially when they reach a ton of people with the posts we create and receive a ton of LIKES, COMMENTS, and SHARES, we all do a little happy dance.

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