Meet Natalie Jones of Signature by Natalie

Today we’d like to introduce you to Natalie Jones

Hi Natalie, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
From early in college, I knew social media marketing was my passion. While pursuing a Communications degree at Belmont University, I consistently worked in social media roles through internships and part-time jobs. In my junior year, Belmont launched one of the first Social Media Management programs in the country, which I immediately added as a second major, becoming one of its first graduates.

Throughout college, I gained hands-on experience with social media influencers, which sparked my interest in influencer marketing. Around 2 years after graduating, I had built a strong network and enough experience to launch my own social media and affiliate marketing business for influencers. These opportunities laid the foundation for my career in social media marketing.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I feel extremely blessed to have the support of the amazing people I work with, as well as my family and friends around me. That being said, one of the biggest struggles I face, and something I’m still learning to manage, is finding balance in an industry that never really “turns off.” Social media is constant, which often means I’m working nights, weekends, and early mornings. The line between work and personal time can blur very easily.

Achieving a work-life balance has been one of the toughest aspects for me, but I’m grateful for my fiancé, who’s my biggest cheerleader and always encourages me to take breaks and unplug. It’s been a reminder that taking time for myself isn’t just okay—it’s essential for my well-being and the success of my business in the long run.

As you know, we’re big fans of Signature by Natalie. For our readers who might not be as familiar what can you tell them about the brand?
Signature by Natalie is a specialized digital marketing agency focused on social media and affiliate marketing management for influencers. We help influencers grow and maximize their income potential on affiliate platforms, managing the LTK accounts of top creators with 350k to 2.7m Instagram followers. Our unique approach emphasizes building genuine relationships with clients, ensuring we understand their specific goals and audience. We are proud to be among the first social media and affiliate marketing agencies in Nashville.

Any advice for finding a mentor or networking in general?
Connecting with people on social media is a great place to start. Working in social media, I see every day just how powerful a tool it can be. I highly recommend following like-minded individuals in your field and reaching out to them. Nashville also has plenty of coworking and membership spaces—two of my favorite spots for working and networking are Soho House and Collective615. Every connection counts, so stay open-minded and be kind to everyone you meet.

Contact Info:

• Website: https://www.signaturebynatalie.com
• Instagram: https://www.instagram.com/nataliejones5/

Image Credits
@livvieclicks