Meet Sydni Joseph of 3rd Eye Hi

Today we’d like to introduce you to Sydni Joseph. 

Hi Sydni, so excited to have you on the platform. So, before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I began my journey with 3rd Eye Hi in January of 2020 during my junior year at the University of Kentucky. At this time, I was balancing school and helping my mom, Tara Joseph, and her two partners, Gabrielle Mooney and Mahja Sulemanjee, get their dream business off the ground. I found myself working many hours a week on this project, and to be honest, it became my sole focus — all day, every day. On July 4th, 2020, the 3rd Eye Hi team offered me ownership in the business. In that moment, I saw a real opportunity to bring a young and fresh perspective to 3rd Eye Hi which hopefully would be to everyone’s benefit. I was no longer just the Director of Branding & Operations — I was a Co-Founder, as well. I continued to work extraordinarily hard through my first semester of senior year towards our launch in October of 2020. Once the company was officially open to the public, I found myself drowning in both work and school. I was working as a full-time entrepreneur while simultaneously pursuing a Bachelor’s in Business Administration in Marketing and a Bachelor’s of Science in Merchandising, Apparel, and Textiles. I recently graduated with a 4.0 GPA Summa Cum Laude from the University of Kentucky and obtained a much larger ownership piece in 3rd Eye Hi. Today, I am working with Big Plan Holdings, a Nashville-based diversified investment company, and 3rd Eye Hi — both giving me the privilege to work with my family each and every day. 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Our team was assembled with great ease, as each member felt like a “perfect fit.” Given our individual experience and knowledge, we are able to cultivate innovative ideas that keep our company modern, luxe, and applicable to women everywhere. Like anything, though, the building of 3rd Eye Hi did not come without its challenges. We launched 3rd Eye Hi on October 18, 2020 — right in the heart of the COVID-19 pandemic. Many thought it was a terrible time and questioned our decision, but others claimed it was a prime opportunity due to increased online shopping and a craving for something new. 

In-person events are a large part of our company’s foundation, and therefore, we were hindered in our ability to get our brand in front of women as parties and gatherings were extremely limited, if any at all. Being a fully e-commerce business requires people to gain exposure to the company in order to search for it online, and sadly, our ability to bring 3rd Eye Hi to people, in person, was stripped away. We definitely saw the impacts of COVID-19 in spreading brand awareness ultimately generating less sales than we predicted. 

On another note, we have experienced many hurdles as it relates to marketing and advertising. Although 3rd Eye Hi is not a CBD manufacturer, each of our five-product boxes do contain two to three third-party tested and approved natural CBD products. The CBD industry is heavily censored through social media and digital advertising. Many of our social media accounts have been flagged and investigated for posting educational information on the benefits of CBD for women’s health. Each time an account got flagged, we became less and less visible to the public and ultimately to our followers. E-commerce businesses rely on paid advertisements and social media to drive traffic to their website, ultimately converting to sales. Our inability to pay for ads and share content became detrimental to the success of our business. We underwent a rebranding to change our name, relaunch our social media, and mitigate any problems moving forward. Since the rebrand, we, fortunately, have stayed “flagged-free” and are gaining our followers back organically. Since the activation of our new website, we have generated new customer leads and achieved sales that were not possible prior to the rebrand of 3rd Eye Hi. 

With great challenges comes even greater success, and the ladies of 3rd Eye Hi are committed to bringing the best quality lifestyle products to women everywhere. 

Alright, so let’s switch gears a bit and talk business. What should we know?
3rd Eye Hi is a national subscription box company focusing on women’s health, wellness, beauty, and lifestyle. Through the CBD space, 3rd Eye Hi works to better the physical, mental, and emotional well-being of women of all ages. Each 3rd Eye Hi subscription box will contain five items – both CBD and non-CBD. This is what we call a HI-5! Every 3rd Eye Hi box is uniquely curated to be unlike anything in the industry. With an endless selection of products, those found in our boxes have been strategically selected and included. We strive to take a collaborative approach in finding vendors that we can build long-standing, synergistic relationships with. We are eager to showcase innovative products and brands, ultimately expanding our reach in the women’s lifestyle market. The ladies of 3rd Eye Hi are eager to provide an opportunity to boost the confidence and better the lives of women everywhere. 

3rd Eye Hi offers individual boxes for $99/box with an MSRP of $150+. For a better deal, though, annual subscriptions are available for $375/year. The annual subscription sends four boxes a year (August, November, February, and May), each with an MSRP of $150+. Shop now at www.3rdeyehi.com! 

So maybe we end on discussing what matters most to you and why?
Optimism. The glass is always half full and because of that, the world is a much better place. 

Pricing:

• Hi-5 Box: $99/box
• Hi-5 Annual Subscription: $375/year

Contact Info:

• Email: [email protected]
• Website: www.3rdeyehi.com
• Instagram: @3ehbox
• Yelp: https://www.yelp.com/biz/3rd-eye-hi-nashville-2

Image Credits
Lacey West
Katie Larson
BRND House