Today we’d like to introduce you to Tanya Coe.
Hi Tanya, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstories with our readers?
I opened the shop eleven and a half years ago with my best friend from college while I was taking some time off to figure out what I wanted, after finding myself unhappy in the financial accounting software realm. We had started an online shop about six months prior to finding our first brick and mortar space and we didn’t have much money but the space was just $320 a month, the size of a shoebox so we took it, and at first, we were only open on Saturdays because she worked full-time and I still had two part-time jobs.
We knew literally nothing about running a store and being business owners, we had both worked retail but that was about it. Nashville was different then, it wasn’t the “it” city that it is now and there were not many people doing what Kim and I started. Everyone laughed at our style… our fringe, our boots, our stage wear, etc. But our first year in business, we were featured in Southern Living for our vintage cowgirl boots and everything snowballed from there. We hustled so hard. We both eventually quit our other jobs and became committed to Goodbuy Girls 24/7. We started an all-girl band and hosted weekly happy hours featuring all-female musicians and a Goodbuy Girls pop-up.
I learned how to play guitar, write, and sing for this by the way. Lol! A year and a half in, we were able to get a slightly bigger retail space in a more prominent area and the press kept rolling in. Around four and a half years in, after we had been under a 9-month contract for a reality TV show that did not pan out, Kim was ready for a change and moved to LA to work for Steven Tyler and LL Cool J. Since my roots are in Nashville and I had started recording my first album, I knew I wasn’t moving anytime soon and I decided to keep the store going by myself.
At eleven and a half years in, I’m so proud of the store and all the cool things we’ve gotten to do and be a part of and I love my GGs!
As you know, we’re big fans of Goodbuy Girls. For our readers who might not be as familiar what can you tell them about the brand?
We are famous for our vintage cowgirl boots but we are a mix of vintage and new. We carry a lot of small-batch artisanal goods.
Where we are in life is often partly because of others. Who/what else deserves credit for how your story turned out?
Our neighbor from the first shop, Bil Breyer of Alegria. He took us, girls, under his wing and helped us get the Five Points location (our second and current location) and we are still neighbors to this day. Our landlords at the Five Points Alley Shops (previously the Idea Hatchery) are also amazing.
Contact Info:
- Email: [email protected]
- Website: goodbuygirlsnashville.com
- Instagram: goodbuygirls
- Facebook: goodbuygirls
- Twitter: goodbuygirls

