Today we’d like to introduce you to Torey Beerman.
Hi Torey, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
It all began one summer as a 2nd-grade teacher. I decided I needed something to keep me busy over the summer, so immediately bought a domain name and created an Instagram account. I started posting my daily looks and outfits and stuck with it throughout the school year. Fast forward five years of working full-time as a 2nd-grade teacher and a full-time blogger, I made the decision to dedicate myself to my creative outlet: my blog and Instagram account. Things picked up and I was working with brands all over the country, flying to events in different cities, and really giving Torey’s Treasures my all. I’m so thankful for all my hardworking and dedication because it led me to my full-time job of influencing in the fashion, fitness, and travel space!
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Let’s just say…it’s hasn’t all been smooth sailing! The first few years was juggling teaching 2nd grade and blogging. I spent early mornings and late nights writing blog posts, coming up with content ideas, and weekends shooting all my outfits and looks. Balancing two full-time jobs is no easy feat, but the hard work and dedication paid off!
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I’m a fashion, fitness, and lifestyle blogger who influences people to dress their best, feel their most confident selves, and live their healthiest lives! My community is everything and I always pride myself in responding to every single dm, every single email, and really connecting with my audience. Without them, I wouldn’t be where I am today and I’m so grateful for their support and the community we’ve built on Torey’s Treasures! I’m SO proud of myself for creating a business out of nothing essentially. I’ve taught myself everything from day 1 of blogging- from writing a media kit, creating a rate sheet, collaborating with brands, negotiating contracts, building a website, shooting photos, and so many more things! I’d say I’m most known for my affordable fashion and attainable workouts that I share on my page. I’m currently traveling around all over the U.S. and spending a month living in a different city which is how I ended up in Nashville! My audience *LOVES* to follow my every move and see where I’m “living” next. It’s been a great opportunity to see the states, work from anywhere, connect with my audience everywhere, and create new content in new cities!
Do you have recommendations for books, apps, blogs, etc?
Oh my gosh there are so many – personally, I love a meditation app and any podcast to further my career and personal self. I’m really into psychological thrillers right now to let my mind wander – sounds crazy but they’re so intriguing haha! As far as work goes, I have a whole blog post on apps I use daily to run my Instagram and blog accounts- they are lifesavers and include everything from photo and video design to graphics, organizational tools, content planning, and so much more!
Contact Info:
- Email: torey@toreystreasures.com
- Website: www.toreystreasures.com
- Instagram: instagram.com/toreystreasures
- Facebook: Facebook.com/toreystreasures
