We recently had the chance to connect with Michelle Vejar and have shared our conversation below.
Michelle , we’re thrilled to have you with us today. Before we jump into your intro and the heart of the interview, let’s start with a bit of an ice breaker: What makes you lose track of time—and find yourself again?
I tend to lose track of time when I’m creating. Lately that’s shown up in decorating my home. I give myself full permission to make it as wild, funky, and expressive as I want playing with colors, textures, and pieces that inspire me. Music and art always fuel that process, and when I’m in that flow, hours can pass without me noticing. That kind of creative freedom not only recharges me, but also helps me reconnect with myself. It like I find pieces of who I am in the process.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Michelle Vejar, founder of Rock-n-Boho, a mobile hat bar and boutique that brings a little edge, creativity, and self-expression into people’s lives. I’ve always been inspired by the spirit of 1970s rock ’n’ roll mixed with a bohemian vibe, and I wanted to create a brand that lets people feel that same freedom. At our hat bars, guests design their own custom hats with patches, pins, and embellishments—so no two are ever alike. What makes Rock-n-Boho unique is the experience: it’s interactive, creative, and deeply personal. For me, it’s about more than fashion it is about giving people the chance to tell their story through what they wear. Right now, we’re expanding into new markets like Nashville, South Florida, Atlanta, and Birmingham, and I’m excited to see how far we can take this vision
Great, so let’s dive into your journey a bit more. Who saw you clearly before you could see yourself?
My mom, Shirley, saw me clearly before I could see myself. She gave me the freedom to just be me and never tried to fit me into a mold. I think she always knew my brain worked a little differently, and instead of seeing that as a limitation, she saw creativity and cleverness in me. School was tough. I struggled a lot with dyslexia, which I didn’t even know I had until adulthood but she never measured my worth by grades or achievement. She recognized my strengths and helped me believe that being different could actually be a gift.
When did you stop hiding your pain and start using it as power?
That’s a powerful question. I think I stopped hiding my pain when I realized it could either break me or shape me. For a some time, I tried to cover it up whether it was grief, heartbreak, or the struggles that came from feeling different. But eventually I understood that my pain was also my teacher. It pushed me to grow, to get creative, and to truly connect with people in an authentic way. Instead of letting it silence me, I started using it as fuel in my business, my relationships, or just the way I show up in the world. My pain became a reminder of my resilience, and in that way, it turned into my power. The one thing we all have in common in pain and grief. My superpower is my empathy.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. Whom do you admire for their character, not their power?
I admire my friend, the artist Kim Buckingham not just for her incredible creativity, but for her heart. I watched her care for her husband as he battled Lewy body disease, and she embodied love in its purest form. The way she showed up for him, with patience, devotion, and strength, was the truest example of ‘till death do us part.’ Bruce eventually lost his battle with the disease, but the love Kim carried through that experience left a lasting impression on me. I admire her for her character her loyalty, compassion, and the way she lives her love
Okay, so before we go, let’s tackle one more area. What is the story you hope people tell about you when you’re gone?
I hope people tell the story of how I made them feel seen, loved, and inspired to be themselves. I want to be remembered as someone who lived with creativity, laughter and heart, who turned her pain into purpose, and who built things that brought people together. More than accomplishments, I hope my story is about kindness, connection, and courage those are the things that truly last
Contact Info:
- Website: https://rocknbohoclothing.com/
- Instagram: @rocknbohoco @rocknbohohatbar
- Linkedin: https://www.linkedin.com/in/mvejar
Image Credits
All my photos
