We’re looking forward to introducing you to Mrs. Jasmin Whitson. Check out our conversation below.
Good morning Jasmin, we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: What’s the most surprising thing you’ve learned about your customers?
One of the most surprising — and rewarding — things I’ve learned about my customers is just how deeply they care about the success of my business. They don’t just enjoy my donuts and lemonade — they rave about them, proudly sharing them with friends and family and helping spread the word. I have loyal regulars who call just to find out where I’ll be next, and they always show up to support. Many of them post about my business, tag me online, and even send me leads for new events. Over time, some of these amazing customers have become true friends. I feel incredibly grateful and humbled to have such a supportive community behind me — cheering me on every step of the way.
Can you briefly introduce yourself and share what makes you or your brand unique?
Hi, I’m Jasmin Whitson, co-owner of DonutNV Brentwood TN, where we bring a little sweetness, joy, and nostalgia to every event we’re part of. Our interactive mobile food trailer serves hot, fresh mini donuts and fresh squeezed lemonades, and what makes us special is the experience — it’s not just about the food, it’s about creating a fun, party-like atmosphere where guests light up watching their donuts made fresh right in front of them.
My husband and I franchised DonutNV Brentwood TN after years of entrepreneurship because we wanted to build something that blends community and connection. From schools and corporate campuses to local festivals, our goal is to turn simple moments into sweet memories.
Beyond the trailer, I’m passionate about helping other entrepreneurs build and scale businesses rooted in purpose and structure — especially those in the mobile food industry. Right now, I’m working on expanding our brand through partnerships with local parks and events across Middle Tennessee and developing digital tools and resources that help other small business owners grow strategically.
Everyday I wake up grateful to do what I love: serve joy by the dozen and inspire others to chase their own version of freedom and fulfillment.
Great, so let’s dive into your journey a bit more. What part of you has served its purpose and must now be released?
The part of me that’s always trying to save everyone else has served its purpose and now has to be released. For so long, I poured into everyone around me — fixing, encouraging, showing up, even when it cost me my own peace or progress. I thought being the strong one meant carrying it all.
But I’ve learned that sometimes the most loving thing you can do for others and yourself is to step back and focus on your own lane. I can’t run my race and finish strong if I’m constantly stopping to carry people who aren’t ready to move.
That season of overextending myself taught me compassion and discernment — but now, it’s about boundaries, alignment, and finishing my race. I’m not abandoning anyone; I’m just finally choosing me.
Was there ever a time you almost gave up?
Honestly? I give up at least once a day — sometimes more. There are moments when the weight of entrepreneurship, responsibility, and just life feels like too much. Days when the vision feels bigger than my capacity, when the numbers don’t make sense, or when the doors I thought would open just… don’t.
But every single time I feel like quitting, I remind myself why I started, FREEDOM. I take a moment to breathe, pray, refocus on my purpose, and start again. Because my goals didn’t come to me by accident — they’re connected to something greater.
And the truth is, this journey was never about speed or strength. “The race is not given to the swift nor the strong, but to the one who endures to the end.” — Ecclesiastes 9:11
So yes, I give up often… but I never stay there. I allow myself to feel it, reset, and get back in the race. Because endurance — not perfection — is what wins. Every restart is proof that I’m still in it, and that’s enough.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. Is the public version of you the real you?
Absolutely — the public version of me is the real me. I’m naturally upbeat, outgoing, and full of energy. When I’m out in the community, serving donuts, connecting with people, or just spreading joy, that’s genuinely who I am. I love people, and I love pouring good energy into every space I walk into.
But what most people don’t see is that when I’m at home, I’m still that same person — just quieter. I’m more introverted, more reflective, because I have to recharge. I give so much of myself to others throughout the day that I’ve learned the importance of pulling back and protecting my peace.
So yes, the public version is real — it’s just the expressed version. The at-home version is me recharging so I can keep showing up as my full self. Both are equally real; one just runs on a different kind of energy.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What do you understand deeply that most people don’t?
What I understand deeply — that I think many people overlook — is that my life is not my own. Every decision I make, every word I speak, and every risk I take is connected to something much bigger than me. I fully understand the interconnectedness of my family, my future descendants, and my community. My actions can open doors, create opportunities, and build things beyond imagination — or they can do the opposite.
That awareness keeps me grounded. It reminds me that what I’m building today isn’t just for me; it’s for those coming after me. I carry that responsibility with gratitude, not pressure, because I know God placed me here on purpose, with purpose, for such a time as this.
So I move with intention. I understand that my obedience, my consistency, and my willingness to keep going are all part of something divine — something that outlives me.
Contact Info:
- Website: https://linktr.ee/JasminWhitson
Image Credits
Jasmin Whitson
Ms Dig Photography
