Today we’d like to introduce you to Ben Crosson.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I want to tell you why we made this sweatshirt and what it means for you to wear it 🙂
About a year ago, our business partner, Chelsea, was diagnosed with cancer. She had a thriving business, a wonderful family, and a lot of momentum. Whether you believe this or not, there is an adversary that does not want you to be healthy, whole, or effective. And he will stop at nothing to get you distracted…
We talk a lot on various platforms about the power of a person’s words. What you see is a cumulative mirror of what you say. And Chelsea made several key decisions in this moment:
She was not going to die
She was going to use this as a message to help people
At an event she shared a story of her going into a round of chemotherapy. The doctor walked in and said, “You look good, all things considered!” She said, “Of course I do! I’m going to live!” When you believe the promises of God, they end up coming out of your mouth and they impact the world around you.
We designed a sweatshirt inspired by her story and we will clothe hundreds of thousands of people in the promise that their lives will continue. That they will not die, but rather they will LIVE. Whether you’re battling sickness in your body, sickness in your mind or sickness in your finances, dysfunction will not destroy you — you will come out of it with life and life to the max.
Every time you see the writing on this piece of clothing, I want you to remember that you are the head and not the tail, above and not below, and that you have a defender going to war on your behalf no matter what the odds look like.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
We are still a very new business and our biggest challenges at the moment are simply to spread the word and the message of our brand. We are online only but strive to start by impacting the cities that we live in one other story at a time.
Appreciate you sharing that. What else should we know about what you do?
Live Not Die is more than just a phrase on fabric—it’s a declaration, a mindset, and a movement.
At our core, we believe in the undeniable power of words—spoken, worn, and lived. Live Not Die is a commission, a rallying cry to embrace the fullness of life with intention and courage. We are rooted in the belief that every individual is designed not only to survive but to thrive—to walk in wholeness, freedom, and purpose.
We believe what you wear matters. But even more, we believe what you say matters. Words have weight. When spoken in faith, they shape reality. They pierce darkness. They remind us of what’s true when everything else tries to lie. We aren’t just selling sweatshirts—we’re putting declarations on bodies, so those declarations get into hearts.
You may be facing sickness. Anxiety. Financial struggle. Loss. You may feel like life is slipping. But we’re here to tell you—you are not done. Dysfunction will not define you. The grave doesn’t get the final word. There is a promise over your life, and we want to help you wear it, speak it, and live it.
This is our war room. Every piece we create carries a message: you were made for life—full life. Not just to exist, but to live boldly, intentionally, and completely.
So when you pull on a hoodie or walk out in a tee, it’s more than fabric—it’s armor. It’s testimony. It’s your daily reminder that you have a defender, a purpose, and a future. You’re not alone. You’re part of a community that fights together, believes together, and lives together.
What sort of changes are you expecting over the next 5-10 years?
In the next 5-10 years we would love to see this industry focused on life giving elements in every aspect of it, from materials to design and everything in between like manufacturing and distribution.
Contact Info:
- Website: https://livenotdie.com/
- Instagram: https://www.instagram.com/livenotdieapparel/
- Facebook: https://www.facebook.com/profile.php?id=61565563305803
