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Rising Stars: Meet Carmen Grayson

Today we’d like to introduce you to Carmen Grayson.  As she shares her story with us below:

Carmen Grayson may be a new Publicist to the industry, but she is not new to the industry. Carmen is a Bay Area Native born in San Francisco. She always had an interest in the Entertainment industry since a young age. She was in school plays, landing lead roles. She eventually ended up going to Long Beach State University obtaining a BA in Communications. After returning to the Bay Area Carmen was known as Msbayarea411 doing Bay Area club reports with DJ Backside on 106.1 KMEL. She was also an on-air personality for 94.1 WHAP Radio Where the Hits are Played interviewing artists and playing their new breakthru hits on the show Friday nights. Carmen has also been a host on several Bay Area Podcasts You also may have recognized Carmen as being featured on a WeTv reality show. She was on 2 episodes in 2017. Partnering up with WETv yet again opened more doors and opportunities in the Hollywood Scene.

Carmen has spearheaded promotions for many of hottest Hip-Hop, R&B  parties working with everyone from Dj Mind Motion, Pirate Djs, Core Dj’s BMB Events, Personal Touch Entertainment, Kid Capri, Dj Clue, and DJ Kay Slay and many more. She is still very much involved with Hosting Celebrity events and parties but now has moved on to the concert sector and is working with Bobby Dee Presents and Uncle
Snoop’s Army.

While working behind the scenes at the Bobby Dee Presents Shows she was influenced to pursue her dream into the PR world. She began being mentored by one of LA’s well known Publicist Barbara Sanchez CEO of Elegant PR. Barbara quickly recognized her dedication, poise, hustle and drive to embark in her new role in the PR world, where she brought her on to her firm as a junior publicist and is now working close with Carmen on conquering her dreams Carmen is a Brand and Marketing Strategist who partners with CEO’s, executives, artists, Social Media Influencers and solopreneurs to grow their personal and professional brands, human-to-human. Under Barbara Sanchez PR Firm, Carmen is working with well-known celebrities; her forte is developing Press Kit and Media materials (both print and electronic – known as EPK’s, Electronic Press Kit well-known for their artistic managers (music/TV/Film).

She is also an activist when it comes to domestic violence. She is very much involved in taking a stand and educating victims and providing support. She is a huge advocate with women living with Lipedema. She believes that Lipedema is a serious disease that women are battling there are not enough resources, funding and support groups for women living with a Lipedema.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
As a Latina woman in the entertainment industry, I faced many struggles. I was not taken serious because I am a woman. I also encountered where I would not want to be paid for my services because I am a woman. I was not taken seriously and at points, there were incidents where I would be hit on as if that would cover fees for my services. I continuously was being low balled for the work that I was doing. I could not believe that the glass ceiling with salary between men and women still exist. What I did learn was to not compromise who I am and to never put myself on a clearance rack.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I love what I do. Working in promotions and doing PR for clients is a sense of gratification. I love being able to take someone’s vision and having it become reality. I am a personable individual and really take the time to get to know my clients and understand their visions. I am always strategizing how to develop compelling, newsworthy stories that will help garner positive media coverage for clients. I believe that as a Publicist that stands out among the rest; one must use PR as a powerful tool for developing a strong reputation in the industry. I make it my goal to ensure my clients reach their goals and get their brand the media recognition they deserve. I will put in long hours days and nights to ensure this happens.

Are there any important lessons you’ve learned that you can share with us?
I have learned that I must remain calm cool collected at all times. In a drop of a hat things can massively change, where one must change gears and stop on a project and focus on something else. Perfect example of this was when the world was faced with the Covid Pandemic. We watched the whole world shut down. I have learned it makes life much more enjoyable to go with the flow and expect the unexpected. I learned that one must re-evaluate your priorities and adjust your schedule accordingly. I must plan and hold my self accountable so that my deadlines are executed. It is imperative that effective time management and flexibility are the keys to successfully handling sudden changes. Whatever you do don’t wait last minute to create an EPK, media list, or pitch letter.

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2 Comments

  1. Alyzza Johnson

    December 7, 2021 at 9:00 pm

    Shes such a gem. Very hard working professional

    • Tiffany

      December 13, 2021 at 11:26 am

      So proud to know this lady! She is the best!

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